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Michael is currently the chairman and CEO of Buddy Media, Inc. Launched in 2007, Buddy Media develops and promotes social advertising campaigns that support interaction between people and brands. Buddy Media’s unique “Brand Advocate Process” is the only comprehensive approach to social media advertising that includes strategy, development, promotion and accountable monitoring of its branded apps. Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996.
Prior to joining CU, Mr. McKean served as CEO and Editorial Director of InfoWorld Media Group, and as VP/Editorial Director of PC World, both publications of International Data Group. Before that, he had been Executive Editor of Forbes.com, Associate Managing Editor for Business and Finance at Time Inc. New Media, and founding editor of Money.com. He was also a senior editor for Money and Discover magazines, and a national science writer for The Associated Press. Mr. McKean is a frequent lecturer at conferences and colleges, and has appeared on many television and radio programs. He and his wife divide their time between New York and San Francisco.
Vehovsky works closely with internal and external teams to ensure that HowStuffWorks.com stays at the forefront of consumers’ minds. Vehovsky defines the next generation of digital advertising, moving beyond standard CPM to creating overall mindshare value. Through custom content development and behavioral and psychological connection, he is a leader in the space, identifying ways for advertisers to create new connection points.
Prior to coming to Yahoo! to develop, launch and oversee Shine (http://shine.yahoo.com), Brandon served as the editor- in-chief of Jane magazine, and before that, the founding editor of ELLE girl. She has held senior editorial roles at GQ, Time Out New York. Her journalism career began when she started writing for Paper magazine in 1989 and continued at Rolling Stone magazine, Women’s Own and Sportswear International. Advertising Age named Brandon a “Woman to Watch” in 2002.
Jennifer Salant is Vice President of Business Development for Glam Media. Glam Media is the pioneer of vertical content networks and number one in reach for woman online with more than 55 million unique visitors in the U.S. and 111 million globally, as measured by comScore Media Metrix (www.glammedia.com).Glam’s new consumer application, Tinker.com enables users to aggregate real-time conversation streams around events from Twitter, Facebook and other micro-blogging platforms (http://www.tinker.com/). Salant comes to Glam Media after many years with iVillage, where she led the business development team and oversaw secondary advertising revenue, licensing agreements, and digital commerce. Earlier in her tenure at iVillage, she helped chart the company's strategic partnership efforts. Prior to joining iVillage, Salant was a business analyst for Mitchell Madison Group.
Yaron Oren, Director, Mobile Strategy and Operations at Hachette Filipacchi Media, U.S. (HFM U.S.), is responsible for building and managing HFM U.S’s mobile business. Since joining HFM U.S. in January, 2007, Yaron has introduced and developed mobile services for a series of HFM U.S. brands including ELLE, ELLEgirl, Car and Driver, Road & Track, Woman’s Day, Premiere, Metropolitan Home and ELLE Décor. Prior to joining HFM, Yaron held a variety of technology marketing and engineering positions, most recently with Palm, Inc. Yaron holds a Bachelor of Science degree from Cornell University and an MBA from the Kellogg School of Management at Northwestern University.
Rachel Fishman Feddersen, director of Parenting.com, oversees all online editorial operations of The Parenting Group, comprising Parenting Early Years, Parenting School Years and Babytalk magazines, the Babytalk Pregnancy Planner and the Babytalk First Months guide. Since joining Bonnier Corp.’s Parenting Group in 2007, Rachel has spearheaded significant growth for Parenting.com, steering the website through a highly successful relaunch and consistent site traffic increases over the past two years. Rachel has been creating and editing websites since the mid-1990s, with a focus on technical innovation, micro-targeted content, and user involvement. She has worked as site director of Meredith’s LadiesHomeJournal.com, where she won an award for online/offline brand strategy; as launch editor of WhattoExpect.com at Waterfront Media, the first online home for the blockbuster series What to Expect When You’re Expecting; and as senior editor at Disney’s Family.com. She also oversaw the creation of Disney’s VacationTogether.com. She began working online at Metrobeat.com, the first online guide to New York City (later purchased by CitySearch and spread to cities across the nation). Rachel is a graduate of NYU’s Interactive Telecommunications Program.
He was previously the CEO and founder of The Center for Global Branding (CGB), a research, training and consulting company specializing in the cross cultural aspects of branding consumer and business-to-business. Prior to launching the CGB, Cutitta served as chief executive officer of the International Advertising Association (IAA). With 75 chapters and 4000 members in 90 countries, the IAA is the world’s largest organization representing advertisers, ad agencies, media companies, research companies, and academic institutions specializing in branding across borders. He was also responsible for organizing the IAA World Congress in Beijing, the largest event in the world for global marketers, which was attended by over 1,300 senior advertising executives from 42 countries. Before the IAA appointment, Cutitta served for nearly 20 years in corporate management capacities at IDG, becoming senior vice president of international at the world's largest technology media, research, and event company. He led the launch team and Board of Directors of the first Soviet/American publishing joint venture, culminating in IDG's historic launch of PC World/USSR in 1988. He also spearheaded the establishment of the IDG/Latin America operations, which led to the launch of the regional PC World/Latin America editorial and advertising network. During a 3 year sabbatical from IDG between 1988 and 1991, Cutitta was President of Astarte International Trading, a business development, security and trading firm in the former-Soviet Union. He was based in Moscow. He has a Bachelor of Science degree in Education from Indiana University of Pennsylvania and received a Master of Arts Degree in Educational Administration from Rider University in Lawrenceville, NJ. He has also pursued post masters coursework at the University of Pennsylvania Wharton School. He is currently a Doctoral candidate at Northeastern University where he is studying the application of international education principles to content delivery and social media for global enterprises. In April 2005 he was honored as the Irma S. Mann Distinguished Lecturer on Strategic Marketing at Emerson College as a result of his contributions to the international advertising profession and to higher education. Cutitta is a regular contributor to magazines and speaks frequently at international industry and association conferences on such topics as “The Cross Cultural Aspects of Marketing in the Digital Age,” "Corporate Social Responsibility and Ethics: The Global Branding Implications.”, “The Global Brand Called YOU!”, and “Engagements of Dis-content: The Perils of Putting Format First”, “Leveraging Social Media for International Lead Generation”, and “The Cross Cultural Aspects of Social Media and Conversational Marketing”. He lives in Wayland, MA with his wife and two teenage daughters.
John Paris, Director of Mobile Products for Time Inc., is responsible for executing mobile products and services for Time Inc. brands through design, development, introduction and end stage management. John was a CNN Radio news anchor in 1999 when he first became interested in the potential of handheld devices to deliver news and information. Shifting gears after 15 years in broadcast news, John led design and development of the first CNN Mobile products and services. Since joining Time Inc. in 2006, John has introduced a series of Time Inc. brands into the mobile space, including TIME, People, Sports Illustrated, CNNMoney and InStyle.
As vice president of sales for 4INFO, Patricia brings mobile expertise as well as over 15 years of experience in interactive media sales and digital marketing. Patricia is responsible for advertising sales as well as development of comprehensive, integrated mobile advertising programs for 4INFO partners and advertisers.She previously served as Vice President of Digital Sales for World Wrestling Entertainment (WWE), where she led digital sales efforts with brands such as Colgate, Castrol, and Procter & Gamble. Prior to WWE, Patricia was Director of Integrated Sales for Fox Interactive Media. She coordinated sales efforts for multiplatform deals including broadcast, online, events and mobile. Patricia has a B.A. from the University of Notre Dame, and is an active member of numerous industry associations, including the Interactive Advertising Bureau (IAB) and the NY Ad Club.
Josh believes digital should be fun and thinks all media experiences could be better and more productive. His extensive background in video, in print, and in mobile combined with his experiments in large-screen and small-screen media, are the basis for ScrollMotion’s innovative work. Josh has produced work for MTV, AMC, Fine Living, Shop at Home, The N, Rick Rubin, and Rage Against the Machine. He has worked with Harold Ramis and Bob Balaban to create TV shows for Comedy Central and the Sundance Channel. In 2000, Harper Perennial published Josh’s book, Good/Grief, a visual memoir. Steven Johnson, author of Everything Bad Is Good for You, called it “a lighthearted reading of Proust for the digital age.” Architect Maya Lin hailed Josh as “the Woody Allen of cyberspace.”
Dave’s expertise is in creating strategies and business partnerships to make Web sites successful and profitable. He has been instrumental in developing Web properties as an editor, strategist, marketer and creative team leader. He joined Meredith as a copy editor for the Better Homes and Gardens Special Interest Publications. After being promoted to copy chief, he was named assistant managing editor of the Food, Garden, and Special projects departments of SIP, the Meredith division responsible for creating magazines across a range of home and family topics and sold primarily at newsstand. He was named one of two founding editors of Meredith New Media in 1994. For more than 11 years, Dave was an interactive editor in this group, which runs Meredith’s largest magazine destination sites: Better Homes and Gardens online (BHG.com), Ladies’ Home Journal (LHJ.com), American Baby (AmericanBaby.com), Parents (Parents.com) among others. In 2001, he became Editor in Chief of Meredith Interactive. In 2001, he became Editor in Chief of Meredith Interactive. He joined Meredith Integrated Marketing in 2006 to help lead MIM’s expansion into digital content and marketing services. He was responsible for creating and directing editorial initiatives across media for major marketing companies. Among the MIM client roster: Kraft Foods, Nestle, Honda, Acura, Charming Shoppes, The Principal Financial Group, Dodge, Jeep, Chrysler, Met Life, Carnival Cruises, DirecTV and Publix grocery stores. |
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