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BIOGRAPHY
Rob Roesler, Director of eCommerce for Harvard Business Review (hbr.org) is responsible for building audience and driving sales through HBR.org. By cultivating strong followings on both Twitter and Facebook, his team has leveraged these platforms to become leading traffic drivers and strong resources for product development. Since 1995, Rob has been working at the intersection of web publishing and print publishing managing the web efforts for Fast Company magazine, Inc. magazine, and The Atlantic Monthly. It was at Fast Company in 1997 that his team launched the very successful Company of Friends - a 45,000+ online and offline social media platform that at one time had over 200 local chapters and online business groups. |
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