BIOGRAPHY

Randy Hlavac
President
Marketing Synergy, Inc.

In 1990, Randy Hlavac founded Marketing Synergy.  From its founding, the company's strategic mission has been to assist clients in developing CRM and database marketing systems designed to enhance customer value and increase market share.Currently, the company consists of executives and senior consultants with specializations in CRM, database mining, database and web technologies, and data hygiene and enhancement systems.  Prior to starting MSI, Randy was Director of Marketing Research Services at MetroMail.  At MetroMail, he created the Data Mining group.  He and his staff were responsible for developing strategic and tactical market measurement and predictive targeting systems for clients including Meredith Publishing, Time Warner, Consumer Union & other publishres.  Randy brings to organizations more than 20 years experience in developing and implementing customer-centric marketing systems.  His experience in justifying, defining, developing and implementing direct marketing and database driven marketing, e-commerce, and customer service systems and directing the change management process necessary for success has allowed Marketing Synergy to grow through 'word of mouth' as one client recommends the company to others.  Randy can be reached at RHlavac@MSINetwork.com or at 630-328-9550.