BIOGRAPHY

Omid Jahanbin
Director of Product Design & Creative Strategies Interactive Platforms
Cygnus Business Media

As Director of Product Design & Strategy at Cygnus Business Media, Omid works extensively with the publishing, custom marketing and expo divisions to deliver high-quality digital products for the company’s more than 30,000 advertisers and marketers. By staying aware of the latest trends and technologies gaining acceptance, Omid has developed a creative innovation strategy to expand the opportunities in which Cygnus can serve its customers. During his time with Cygnus, Omid has also overseen the redesign of over 50 dynamic-content websites, over a hundred e-mail products, new advertising units, webcasts and Minisites.

Foreseeing the increase of internet connections and bandwidth, Omid established the Cygnus Video Network or CVN, a first foray for the company into video, comprised of 45 video channels across 14 vertical markets, each delivering a variety of video programming from training to in-depth product analysis. Implementing a hybrid content strategy which accepted video from all source, Omid also established rapid on-site production centers for tradeshow or field filming, editing and live transmission. Due to the success and expansion of the network, Omid recently developed a partnership and recent migration to top-tier provider, Brightcove.

Working to inform and empower marketers, publishers and technical staff, Omid developed a continuous training and education program to educate on tiered marketing opportunities and technical developments on many of Cygnus’ products, including Minisites, new advertising units and the Video Network.

Omid has previously spent over a decade defining and improving his Blended Content Strategy for Media (BCSM), starting with Washington Post Newsweek Interactive, where he managed products for the new media team for community news. Overseeing a process he developed, from initial requirements, to development, unit testing and post-launch analysis established dynamic hyper-local, highly-customizable news media websites and content delivery--of which included the company’s first strategy into mobile devices.

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