BIOGRAPHY

Frank Cutitta
General Manager
IDG Connect

Frank Cutitta has fashioned a more than 30 year career in media, advertising, and international business. He returned to IDG in February 2007 to spearhead the launch of IDG Connect, an international lead generation service featuring IDG’s 5.5 million record database and global content assets.

He was previously the CEO and founder of The Center for Global Branding (CGB), a research, training and consulting company specializing in the cross cultural aspects of branding consumer and business-to-business.

Prior to launching the CGB, Cutitta served as chief executive officer of the International Advertising Association (IAA). With 75 chapters and 4000 members in 90 countries, the IAA is the world’s largest organization representing advertisers, ad agencies, media companies, research companies, and academic institutions specializing in branding across borders.

He was also responsible for organizing the IAA World Congress in Beijing, the largest event in the world for global marketers, which was attended by over 1,300 senior advertising executives from 42 countries.

Before the IAA appointment, Cutitta served for nearly 20 years in corporate management capacities at IDG, becoming senior vice president of international at the world's largest technology media, research, and event company.

He led the launch team and Board of Directors of the first Soviet/American publishing joint venture, culminating in IDG's historic launch of PC World/USSR in 1988. He also spearheaded the establishment of the IDG/Latin America operations, which led to the launch of the regional PC World/Latin America editorial and advertising network.

During a 3 year sabbatical from IDG between 1988 and 1991, Cutitta was President of Astarte International Trading, a business development and trading firm in the former-Soviet Union. He was based in Moscow.

He has a Bachelor of Science degree in Education from Indiana University of Pennsylvania and received a Master of Arts Degree in Educational Administration from Rider University in Lawrenceville, NJ. He has also pursued post masters coursework at the University of Pennsylvania Wharton School.

Cutitta is a regular contributor to magazines and speaks frequently at international industry and association conferences on such topics as "Banners Across Borders: The Cross Cultural Aspects of Marketing in the Digital Age,” "Global Branding in a Wireless World”, and "Corporate Social Responsibility and Ethics: The Global Branding Implications.”

In April 2005 he was honored as the Irma S. Mann Distinguished Lecturer on Strategic Marketing at Emerson College as a result of his contributions to the international advertising profession and to higher education.

Return to Webinar Details