BIOGRAPHY

Edward Lang
SVP and General Manager, Mobile, Playboy

Edward Lang joined Playboy Enterprises, Inc. in July 2006 and is responsible for the global strategy, expansion and oversight of Playboy’s mobile and wireless businesses. He is based in the company’s New York office.

Lang most recently held the position of Vice President, Mobile Initiatives with Sony Corporation where he concentrated on building and extending the mobile business through market and product development while developing strategic partnerships and increasing sales. Additionally, he has served as a speaker on numerous panels and keynote speeches at trade shows such as The Wireless Association (CTIA), Mobile Entertainment Forum (MEF), Mobile Marketing Association (MMA), and Interactive Advertising Bureau (IAB).

Prior to joining Sony in December 2004, Lang served as COO for a mobile-marketing and production company in New York City where he was involved in launching the mobile offerings for Vibe and Spin music magazines, “America’s Next Top Model” and promotions with the Grammy Awards Show. Before that, he served as Executive Director for Mobile Content at America Online, where he launched its download–content storefront, its mobile–music application and several marketing promotions involving Britney Spears, TLC, “The Lord of the Rings” and “The Matrix Reloaded.”

A graduate of George Mason University, Lang also received a law degree from George Washington University in Washington, D.C.

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