Wednesday, August 5, 2009
New York City @ min Headquarters
8:30 a.m. – 4:45 p.m.

Space is limited to 20 media professionals. Reserve your spot now.

All attendees will receive this Landing Page Optimization Guidebook

Become the e-media leader in your media company by attending this information-packed workshop

Includes: breakfast, lunch; a workbook and certification*

*certification is optional

• What we'll cover
• Who is this course for?
• About MarketingExperiments
• About the Trainers
• Questions / Location

Practical Training to Optimize Your Landing Pages

In a digital marketing world, everyone wants to increase conversions and sales on their landing pages. The question is: How? Some marketers prefer trial and error. But if you are the type of marketer who wants practical, proven advice and hands-on training that will teach you how to optimize your media brand's site, then you need to attend the MarketingExperiments Landing Page Optimization Certification Course.

This on-site workshop is designed for media professionals who are using the Web to build revenue, traffic and brand equity.

This one-day concentrated workshop will:

• Help you discover exactly what you need to change on the key landing pages for your ecommerce, subscription or lead generation marketing efforts
• Give you personalized attention from optimization experts at MarketingExperiments on your landing pages
• Show you examples of media sites and other landing pages that are optimized for revenue success.
• Achieve professional certification in Landing Page Optimization Fundamentals (joining almost 3,000 other Certification graduates)
• Limited to 20 marketing professionals, this Course will help you analyze and improve landing pages by:
• Work through each element of your targeted landing page
• Provide you with one-on-one expert help from the MarketingExperiments team
• Show you - step by step-how to optimize and improve your own landing pages

Plus, you’ll achieve professional certification (if you choose to take the certification quiz). This includes:

• Earning your designation as a Certified Professional in Landing Page Optimization
• Receiving your Certificate and your official Designation for use on your website, blog, social media outlet, or your resume
• Getting listed in the Official Directory of Landing Page Experts

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Consumer and b2b Marketing professionals in the following areas:

• Marketing
• Public Relations
• eCommerce
• Sales
• Audience Development
• Web Marketing
• Subscription Marketing
• Lead Generation

MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. The Lab tests every conceivable digital marketing method and publishes the results in the MarketingExperiments Journal. www.marketingexperiments.com

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Boris Grinkot
Senior Manager
MarketingExperiments

Boris is part social scientist, part techie, and part philosopher. As the director of technology consulting at a small Florida marketing firm, he began searching for ways to combine web development with his academic background in research. This search led him to MarketingExperiments. Since joining the team in 2007, Boris' work with Fortune 500 and international research partners has included experimental design, business intelligence analysis, competitive strategy, and search marketing. He has led optimization projects that generated up to tens of millions of dollars in annual revenue. Boris holds an MBA from the University of Florida and a B.A. in Religious Studies with a cert. in International Relations from Cornell.

Jimmy Ellis
Director of Optimization Research
MarketingExperiments

Jimmy Ellis has conducted and analyzed more than 300 experiments. He specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition. Ellis is a sought-after public speaker and hosts live optimization clinics at several Internet industry tradeshows.

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If you have questions regarding the program, please contact workshop coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610. The workshop will be held at the min office, 110 William Street, 11th Floor, New York, NY 10038.  If you plan to travel by train, take the subway on the 2 express train to Fulton Street.  110 William Street is right off the subway stop.  if you are on the east side, the 4, 6 express train is a short walk west to William Street.