Upcoming Webinars

Previous Webinars Available on Demand:

min Webinar
Data-Driven Editorial: Riding the (Changing) Wave of User Interests
Just as marketers, politicians and circulation professionals have put their arms around big digital data, so too are editors and writers. In order to grow traffic and expand audience in the real-tine environment of the Web, publishers are learning how to capture reader interest and supply content that intercepts trends. In this Webinar we bring together some of the more advanced content companies that are using data and analytics to optimize editorial on the Web. What tools are they employing to understand audience preferences, and how have they then leveraged this knowledge creatively to capitalize on real time trends and stay true to their brand mission?
Available OnDemand

min Webinar
Magazines Mastering Instagram: The Essential (Early) Learnings
The cutting edge of mobile media has finally caught on to a core competency of magazines: text and a picture. And it's added the powerful new dynamic of sharing content among friends and those of like-minded interests. But is Instagram a business that will work for your business? What unique, brand-driven strategies are magazines building specifically for Instagram? Hear from three of the leading brands how they use the network, and how you can deploy what they've learned at your brand.
Available OnDemand

min Webinar
Killer Techniques for Integrated Sales Proposals That Close Business
Want the attention of a marketing partner or agency? Create killer integrated marketing packages which combine your print brand with digital initiatives, events, contests, or even a philanthropic cause.  Be different. Mix it up. Deliver measurable results and leads that turn into actual sales for your client. In this exclusive webinar, we'll bring together players from both the buy and sell side to share actionable ideas you can implement in your own integrated packages.
Available OnDemand

min Webinar
Killer Elements of a Great Magazine Marketing Event
Events are the perfect brand extension for a magazine, and its ad partners. Events represent marketing in its purest form, and take special skill. How does a publisher manage sponsor options, venue choice, permits, scheduling, experience design, staffing, and more that is generally not in a print publisher's wheelhouse? Learn how the innovators handle branding, staffing, PR strategy, deliverables for sponsors and more to maximize the experience for their attendees.
  Available OnDemand

           min Webinar
           Measuring Your Social Value: The Metrics that Matter in Your Social Media Programs
           Thursday, July 12 1:30-3:00 p.m.
           Everyone wants to be "liked" but no one seems to know what that means. It's a critical question.
           Big-revenue ad campaigns and audience monetization are directly at stake.  In this min Webinar some
           of  the top social media gurus share their best practices and advice for quantifying and evaluating the
           worth of your social reach.
           Available On Demand

           minRoundtable:
           Predators Are After Your Content and Your Customer: 10 Can't Miss Methods To Protect
           Your Business
           June 26, 2012   1:30-2:30 p.m.
           Available on Demand

           Making Freemium Pay: How Magazines Can Learn The New Art Of The Upsell
           May 8  1:30-3:00 p.m. 
           Yes readers will pay for digital content, but they need to be courted and convinced first. Join us
           to learn how content publishers are using metered access, in-app purchasing and virtual currency to
           execute the fine are of the upsell.
           Available on Demand 

Webinar: Getting Up to Code: Learning to Activate Print with 2D Mobile Platforms
March 8, 2012 1:30-3:00 p.m.
Available on Demand

Webinar: Leveraging The Other Social Networks
Are you pinterested?
February 9, 2012 1:30 - 3:30 PM
Available on Demand

min Webinar
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00
Available On Demand
 
min Webinar:
What Ad Agencies Want from Magazine Brands
October 18, 2011  1:30-3:00 p.m.
Available On Demand

min Webinar:
Marketing Services 101:
How Can Publishers Profit in the Post-Media World?
June 28, 2011 1:30-3:00 p.m.
Available On-Demand

min Webinar:
Find My App!: Winning the Mobile Discovery, Distribution and Audience Development Challenge
May 26, 2011 1:30-3:00 p.m.
Available On-Demand