In The December “InStyle,” Taylor Swift And 25 Advertisers Go 3-D

What excites IS publisher (since January 2009) Connie Anne Phillips is the issue’s seven-page Gifting in 3-D section, with displays from 25 advertisers-- Giorgio Armani, Burberry, Chanel, Lancôme, L’Oréal Paris, Neiman-Marcus, Ann Taylor, Yves Saint-Laurent, etc.--a click away ( INSTYLE.COM/GIFTINGIN3D). “Never had advertisers been able to showcase their products in 3-D before,” says Phillips. “ IS readers can watch the videos at their leisure, save them, and send them to family and friends. Plus, they can buy products online. This is a great new partnership with people who have long supported us.”

Issue’s release was Friday (November 13), and Phillips hopes to have product sale results in early January, just as the all-important March Spring Preview issue closes. There will likely be more 3-D IS issues in 2010, with months to be determined. December IS carried 255.86 ad pages +3.55%, versus 2008’s 247.09 (see page 8), with the 3-D section contributing to the difference.