2010 Most Intriguing People in Media: Richard Beckman
Steve Smith
Richard Beckman
CEO, Prometheus Global Media
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We can safely say that 2011 will be an “intriguing” year for Richard Beckman. The CEO of Prometheus Global Media will be focused on reigniting a full portfolio of brands that struggled through the economic and ad recessions. The company was formed in late 2009 to acquire The Hollywood Reporter, Billboard, Back Stage and the Adweek line of books and sites from Nielsen Business Media. THR has already changed orientation and tone under the leadership of Janice Min, the former Us Weekly editor. Beckman, formerly with Condé Nast’s Fairchild Fashion Group, chose Vanity Fair columnist Michael Wolff to run editorial for the Adweek/Brandweek/Mediaweek line. “The mission is to take these entities and try to create a business that intersects with powerful forces of culture—music, entertainment and media,” Beckman says. “Our objective is to engage people and marketers at the intersection of these powerful forces. It’s exciting and challenging. Let’s face it—the media business has had a foxhole mentality, waiting for the storm to pass over.” Beckman has leaped aggressively out of the foxhole, and we’ll be watching his and Prometheus’ forward progress. ● —SS
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