2010 Most Intriguing People in Media: Jason Lundy
Regina D'Alesio
Jason Lundy
SVP, Global Marketing, Belvedere Vodka
Jason Lundy’s commitment to building Belvedere’s brand extends beyond day-to-day product development, retail activation and advertising duties. He has forged innovative collaborations such as a partnership with Chelsea Handler and the “Curators of Taste” dinner series with Bon Appétit. His hard work has not gone unrecognized. In 2010 he won the Moet Hennessy President’s Award for most innovative brand for the launch of the Belvedere repositioning, which included new packaging, new products and a new communications strategy. With plans to launch at the Grammys with a private concert, a global promotion with music artist Usher and a global charity event on tap for 2011, he shows no signs of slowing down. ●
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