2010 Most Intriguing People in Media: Alison Howald
Jessica Clegg
Allison Howald
VP, U.S. Director, Print Investment, PHD
Allison Howald has carved a niche developing ideas to creatively market her brands outside the traditional boundaries of the printed page. Within the span of a year, she developed a Print Investment team at PHD, firmly establishing PHD’s footprint in the marketplace and delivering upwards of 50% year-over-year savings for clients. How can she top this success? She plans to continue to educate clients about the trend toward “magazines repositioning themselves as brands that develop and distribute content, with the printed page only one distribution arm.” ● —JC
What will be intriguing in 2011: “The explosion of tablet devices will continue to advance the fragmentation of the media space, but will also provide an opportunity for a higher level of engagement with content.”
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