In the blogosphere, U.K. native Nick Denton is a true maverick. Where other blogs seek to enlighten and inspire, Gawker seeks to entertain via high-octane doses of snark and schadenfreude—and to engage with its mean-spirited audience. Gawker’s object of unending ridicule: pompous celebrities and public figures who seem to take themselves way too seriously. Lately though, Denton has shown signs that he might be softening a tad: He recently launched a new category on Gawker entitled “Things We Actually Like.” He also has widened his net of targets to include figures in the national arena and not just those confined to the New York City cocktail party circuit. But don’t be fooled: Whether Gawker’s dishing about an amoral politician or a tawdry reality TV star, Denton is still very much in the driver’s seat, doing what he does best—generating buzz.
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