2009 Top 21 Social Media Superstars: Mike Lazerow, CEO, Buddy Media
A self-described “serial entrepreneur,” Lazerow is a dynamo who has started and grown four businesses since 1996. They include U-Wire (sold to Student Advantage), Golf.com (sold to Time Warner), Lazerow Consulting (still going strong) and Buddy Media. Lazerow is most proud of his latter brainchild, a platform that gives brands as well as advertising and PR firms a scalable set of tools to create, manage and track their social media marketing. A pioneer in the social media space, Lazerow is hardly oblivious to current media challenges. “People don’t read,” he laments. “[Large media companies] need to make drastic and immediate changes to their expense bases and business models to survive or else they will suffer a slow death by 1,000 cuts.”
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