It’s been a banner year for Jim Hopkinson, who handles the online marketing and social media strategy for Wired.com. To build brand awareness for Wired, he launched a Twitter account in early 2009 that started with 8,000 followers and now has expanded to more than a dozen Twitter feeds, recently surpassing 250,000 followers on its primary @Wired account. In addition, his weekly podcast,“The Hopkinson Report,” which takes a droll look at marketing trends, has become a must-hear viral sensation for all industry influentials.
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