2009 Top 21 Social Media Superstars: Harvey Levin, Managing Editor, TMZ.com
Whether it’s leaking the sordid details of Mel Gibson’s drunk-driving arrest and subsequent anti-Semitic tirade or breaking the tragic news of 1980s pop icon Michael Jackson’s death, TMZ.com has become in the four years since its launch the online celebrity news equivalent to the AP newswire. And it’s all due to the efforts of its guardian angel, Harvey Levin, who has steered his brainchild to a plateau of entertainment reporting that has commanded grudging respect from the mainstream media. Rather than act as a clearinghouse for celebrity publicists eager to wipe away the stench of scandal emanating from their A-list clients, TMZ.com goes above and beyond the sanctioned and sanitized press releases to uncover the real news behind the world of celebrity break-ups, meltdowns and deaths.
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