As brand manager for P&G’s corporate marketing, wunderkind Dave Knox put himself on the social media map this past year with his very popular “Hard Knox Life” blog. Dedicated to discussing and dissecting issues that intersect with marketing, media and technology, Knox’s blog reads like a lively compendium of insights relevant to his current role at P&G. Knox’s overall goal: “To find the next generation of content, partnerships and entertainment to connect our brands with consumers.” So far, the former music industry vet has made his blog a must-read for other brand marketers seeking to make sense of the ever-changing digital landscape.
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