When he’s not taking a two-year hiatus from advertising to work as a chef at the Four Seasons in Philadelphia (which he did), Brian Geist manages dozens of online marketing campaigns for IBM, excelling as a communicator and team player. He has played a starring role in the negotiation and buy of an innovative, high-visibility program built around social media that included multiple agencies. His most notable achievement this year has been launching the cross-platform IBM Lotus Knows campaign, which highlights the program’s functionality beyond e-mail to tech-savvy users. And he executes this synergy with consummate finesse. “Brian is an excellent example of how agencies, a client and media companies can work together in the fast-paced online world that requires creativity, collaboration and results,” says Kate Zinn, corporate account director for IDG corporate sales.
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