Having carved a niche for himself in print as the author of 58 cover stories for BusinessWeek as well as of eight books, Byrne became a prominent  proponent of digital/social media for BusinessWeek, which he left recently in the wake of Bloomberg LP’s acquisition of the brand. Before the Bloomberg deal, Byrne acted as BusinessWeek’s digital ambassador: He was a prolific contributor to BusinessWeek’s Business Exchange, a social networking site for executives seeking to connect with others online; and he also had a hugely popular Twitter feed, through which he regularly sought editorial input from his followers. Byrne is currently launching a digital firm, C-Change Media, which he says is reflective of the powerful changes overtaking traditional media. He is a true believer in the power of tools like Twitter to make newsgathering more effective while inviting and increasing audience engagement.
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