He may have a low profile in comparison to other media execs but Philippe Guelton has been instrumental in catapulting his company to the next level when it comes to integrating its print and digital operations on both the editorial and sales sides. Unlike other media companies that have reacted sluggishly to the manifold changes overtaking the media industry, HFM U.S., has jumped ahead of the curve with an internal reorganization that has chief brand officers in charge of each vertical category. As a result, Guelton now assumes mammoth responsibilities, which include marshalling such services as consumer marketing and procurement. Invoking financial savvy, Guelton’s most impressive feat this year has been appraising his company’s portfolio and reducing its cost structure, with the goal of reallocating resources for growth potential. Ever the diplomat and a rationalist, Guelton is confident this investment will pay off big, and so are we.
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