At a time when the industry has been sounding the death knell for print, along comes Lisa Blevins, whose marketing efforts in the space have muffled impending requiems. Foremost to her are print programs that push the envelope. For McDonald’s, Blevins executed a unique customized initiative whose signature detail was an oversized Post-it note that ran in Parade magazine. The impact unit not only attracted consumer attention but it had an immediacy that was both trackable and innovative.
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