At a time when magazine publishers are facing extraordinary life and death stakes regarding their publications, Jayne Jamison is a refreshing aberration. As she presides over the advertising sales and marketing of Seventeen magazine, while expanding the brand on all platforms, Jamison prides herself on being resilient. “I never, ever give up until I succeed,” she says. It’s that kind of determined attitude that has suited her well during a downturn that has triggered an almost universal plummet in ad pages and revenues for magazines across the board. According to Jamison, Seventeen has “gained 8 market share points against our core competitor in advertising pages and has sold millions of dollars in cross-platform integrated programs.” Her biggest gripe with the current media community? The constant print bashing. “In our world, teens continue to read, multitask with media and engage and respond in record numbers to our product.”
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