It’s an unsung business tenet that being a good listener leads to informed decision-making and profitable partnerships. In Jay Lauf’s case, it’s been one of the foundational pillars of his success. “This is often a field in  which people prefer to talk and expound rather than to listen, and I prefer more balance,” says Lauf, who was previously the publisher of Wired magazine. His steady stream of achievements this past year include opening more than 50 new accounts during a tough economic climate; finishing the year up nearly 70% in digital revenues (and an 11% overall gain in media revenue); and producing one of the biggest ad-revenue-generating issues ever in The Atlantic’s 152-year history (July/August 2009 issue). Personal creed: “Don’t look back, and always treat others the way you’d like to be treated.”
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