When he’s not playing a vigorous game of Chutes & Ladders with his young sons, Ed Gold oversees the strategic planning and media placement of all of State Farm’s advertising campaigns. At his position for six years, Gold, who previously worked on the agency side with stints at DDB Needham Chicago and Kalis & Savage Worldwide Partners, has directed a number of notable initiatives that have given him and his brand plenty of luster: the “Spotlight to Nightlight” effort with Yahoo; a celebrity baby online and print campaign with US Weekly; and a multimedia program with Meredith. Gold credits his success to his flexibility when dealing with client partners. “I make it inviting for [our media vendors] to bring me their big ideas directly, while also making sure that they bring the agency into the loop,” he says.
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