In the two decades since he founded Horizon Media, Bill Koenigsberg has grown his once-fledgling agency from a single floor of a New York office building into a marketing powerhouse with more than 450 employees, representing 90 clients worldwide. During a time when advertising spend has taken a serious hit due to an ailing economy, Koenigsberg has braved the obstacles and risen to the pinnacle of his profession. This past year, his agency, which boasts blue-chip clients such as GEICO, NBC Universal, A&E Television Networks and Cadbury, surpassed $2 billion in billings. “Beating out global conglomerates on head-to-head competitions is an incredible feeling when you think of their scale and resources versus Horizon,” he says of his wins. What accounts for his success and longevity? “Passion, an amazingly entrepreneurial sprint and a commitment to our employees with an empowerment that runs very deep.”
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