2010 Most Intriguing People in Media: Sean Adams

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Sean Adams

VP, Online Communities, Moose River Media

Sean Adams was doing online community long before the term became an industry buzzword. The inventor and host of Moose River Media’s remarkable LawnSite and PlowSite started organizing landscapers into digital communities almost a decade ago. With these sites, Adams demonstrates how simple, low-tech forums among like-minded experts quickly become content. Not only do professionals access the sites as resources, but advertisers also eagerly embrace social media as real opportunities to target their product offerings to specific forums and customer concerns. ● —Steve Smith

What will be intriguing in 2011: “[The increase in use of smartphones] will create significant brand integration in print, change the effectiveness of industry trade shows for the attendees and evolve how advertisers use media to reach their audience.”

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