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Steve Smith's Eye on Digital Media--October Boxscores: House and Garden.com, too, Will Be Missed.

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October was predictably strong for most of the service magazine sites as Halloween ideas and a seasonal refocus on the home scared up substantial spikes at Meredith's BHG.COM (+77.35% page views, +28.41% unique visitors versus September), and Hearst's COUNTRYLIVING.COM (+87.55% PVs, +17.79% UVs). The recently canceled HOUSEANDGARDEN.COM produced similar results (+99.55% PVs, +41.04% UVs), but with much emotion. Ordinarily, magazines just disappear from newsstands before an editor gets to say goodbye, let alone let readers respond. The digital age has even reformatted the way a book closes. House and Garden editor-in-chief (since October 1996) Dominique Browning announced the decision in a heartfelt online editorial that linked to forums where scores of readers wrote lengthy farewells in return.

Also notable in October: (1) PARADE.COM (+88.16% PVs, +67.25% UVs), in part from the MSN portal's heartier distribution deals and its picking up celebrity and health stories; (2) WIRED.COM (+39.44% PVs, +32.19% UVs), with--shades of Playboy --its slideshow of Tokyo's Adult Expo being the most popular feature; (3) INSTYLE.COM (+16.20% PVs, +39.67% UVs), where the popular Look of the Day clusters together multiple celebrity looks for the editors and readers to choose a favorite; and (4) travel site CONCIERGE.COM (+87.55% PVs, +17.79% PVs), which got scary traffic by spooking up the editorial in World’s Creepiest Places that ran on partner Yahoo!'s home page and generated 8.5 million PVs. 
Below are the top sites sorted by percent gain of Pageviews and unique visitors.
If you would like to see the full list of Digital Media sites we track, check into minonline, Steve Smith section or contact Greer Jonas at gjonas@accessintel.com

TOP 10 By Pageviews highest % gain with minimum of 2 MILLION PV 

URL           

OCT PV 07 

SEPT PV 07

% DIFF

SOURCE

ew.com

75,138,658

33,747,055

122.65

Omniture/Nielsen

esquire.com

4,417,927

2,023,950

118.28

Omniture

concierge.com

19,593,985

9,450,197

107.34

Visual Sciences

blender.com

4,298,677

2,191,767

96.13

Omniture

parade.com

8,719,138

4,633,908

88.16

Hitbox

countryliving.com

2,400,033

1,279,665

87.55

Omniture

prevention.com

11,693,974

6,401,666

82.67

Coremetrics

bhg.com

139,000,000

78,376,947

77.35

Omniture

sportingnews.com

36,010,776

21,007,268

71.42

 Omniture

marthastewart.com

64,255,268

40,657,664

58.04

Omniture

TOP 10 By Unique visitors highest % gain with minimum of 400,000 UV

URL

OCT UV 07 

SEPT UV 07

% DIFF

 

Source

self.com

845,362

365,698

131.16

Visual Sciences

esquire.com

961,236

489,523

96.36

Omniture

caranddriver.com

3,409,220

1,868,054

82.50

Webtrends

premiere.com

486,006

274,168

77.27

Webtrends

parade.com

672,733

402,228

67.25

Hitbox

prevention.com

1,658,497

997,628

66.24

Coremetrics

concierge.com

2,674,768

1,640,163

63.08

Visual Sciences

popphoto.com

1,186,299

735,692

61.25

Webtrends

blender.com

947,148

589,541

60.66

Omniture

bicycling.com

528,739

365,575

44.63

Coremetrics



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