Top 5 Group Pubs: First Half Puts Condé in ‘Vogue’

By Greer Jonas

As we take a look at the group publishers’ ad-page review for first-half 2011 versus 2010, we count 22 (with Hachette Filipacchi Media now fully nestled in Hearst Magazines) in the mix. Condé Nast (19 titles) is the ad-page-gain leader with +280.72 more ad pages in the first six months of 2011 than in the same period 2010, with Vogue contributing 109.15 of them. Bonnier (18 titles) is second with +227.72, thanks to the now (as of September 2011) digital-only Motor Boating

Cumulative ad-page total for the 22 groups was 65,550 in first-half 2011 compared with 64,930 in 2010, producing a minor 620-page gain (+ 0.96%). Twelve of the publishers were up in ad pages and 10 were down.

First quarter group publishers’ statistics were better with a +2.30% differential. But min‘s September monthly boxscores showed some worsening conditions,  -3.68% for the 173 magazines tracked, which suggests an impact from the troubled economy. The October boxscores will be released Friday afternoon (September 16) with the September 19 min.

Stay tuned for min‘s third-quarter group-publisher review later this fall to get an even fuller picture of this year’s ad-page history.
These top 5 group publishers are still soaring.
(For more, see our premium first-half chart and analysis.)

Condé Nast Bonnier Corp. Wenner Media Source Interlink Time Inc.

Greer Jonas is managing editor of min.