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THE MONEY SHOT
iPhone at 4: Cluttered App Market to Reach $36.7B in Sales by 2015Thursday, June 30, 2011 It was only four years ago yesterday that Apple changed everything about the mobile content ecosystem by launching the now-iconic iPhone. And just four years later the mobile app market the iPhone created will generate $7.3 billion in revenue this year and then grow 92% to $14.1 billion in 2012 and hit $36.7 billion in 2015, according to the latest projections from Canalys. While Apple iTunes, Android Marketplace and such third-party distributors as GetJar control much of the market, Canalys says that app distribution will be an area of great opportunity in the coming years. The company advises major mobile network operators to compete with the existing app hubs because consumers will need alternatives as all markets get cluttered. “Too much choice brings serious problems in terms of application discovery for both developers and users, which operators can turn to their advantage,” says Canalys analyst Tim Shepherd in his brief. Operators can provide consumers with a better app store experience, and they can leverage all of the user data they have on hand to target recommendations. Canalys says there are 419.9 million smartphones and 43.3 million tablets expected to ship this year alone. The user embrace of apps will affect all aspects of the consumer lifestyle, the company argues, and the quality of apps will affect the lifetime relationship of vendors to customers. “Mobile apps are a disruptive technology force,” Shepherd says. As of early June, Apple counted more than 425,000 apps in the iTunes App Store alone, and Apple says it has paid out to developers more than $2.5 billion in revenue since the app model appeared three years ago.
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This is great new! because now we can have better recommendations about which apps to use.According to this post http://radiomobiletech.com/blogposts/canalys-analyze-the-growing-app-market-revenue.html the heated fight between mobile operators and app store vendors can actually take the prices down as well.
Posted by Alena on Tuesday, July 5, 2011 @ 08:06 AM
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