 |
   |
Visit min's sister site:  |
|
|
|
|
THE MONEY SHOT
The Source Launches Full Video Programming Slate, Integrates SponsorWednesday, July 27, 2011 Video is the hot ticket among publishers online now. Brand marketers have put money, high CPMs and faith in the branding power of sound, sight  and motion. To capture some of that heat and revenue hip hop music and culture title The Source magazine’s web site TheSource.com announced an ambitious schedule of self-produced video series. A half dozen recurring video series will include the Mind Squad (interviews with hip hop influencers), Masters of Ceremony (rap freestyling), Up @ The Source (interviews with magazine subjects), Beat the Staff (magazine staffers vs hip hop celebs in a quiz contest), Ghetto Metal (hip hop fusion), Digital Dime (behind the scenes with hip hop celebs). In addition to the regular series, TheSource.com will continue to feature video clips that complement and preview the monthly magazine. The enhanced video inventory already had an inaugural sponsor in mens’ clothing brand AKOO, which is integrating some of its clothing in the “Beat the Staff” series. TheSource tells minonline that the company is in discussions with video ad networks to help fill in its inventory as well. It is also looking into syndication possibilities. All of TheSource.com video is produced in house by video team leader Sean Jones. Online video is expected to enjoy the greatest rate of ad revenue growth among digital marketing platforms in the coming years. While brand marketers often looked askance at the effectiveness of display advertising on the Web, video advertising seems to have a much greater appeal of late. After all, television established the power of video to tell brand stories effectively long ago, and so marketers find the format and the rationale for digital video familiar. Nevertheless, and much unlike display advertising, many marketers complain there is not enough quality video inventory to buy against in a world dominated by user-generated clips on YouTube. Publishers that can provide safe and reliable video advertising environments for clients at an acceptable scale clearly will have a chance to capture some of this projected video ad revenue growth. Market research aggregator eMarketer recently predicted that online video ad spending woulf increase more than 50% this year to reach $2.2 billion.
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
