Tailgating 2.0: SI and Nissan Launch 10 College Hi-Tech Tour

Steve Smith

Wednesday, September 7, 2011 There will be more than wings cooking in stadium parking lots this fall as the Sports Illustrated Heisman Trophy Tour Presented by Nissan brings ultra-tech wizardry to 10 college campuses this football season. The traveling installation will include RFID bracelets that will help send images directly to a visitor’s Facebook page, a skills challenge that uses gesture technology to control the action, HD touch screen kiosks and a live trivia game show at each stop. Frank Wall, VP and publisher Sports Illustrated calls it “the most digitally advanced tailgate in college football history.” The event will be fully integrated with existing SI assets in print and online. 2D mobile codes will be embedded in weekly issues that will unlock bonus footage from interviews with team players. The interviews themselves will be crowd sourced and come from the social community. A new Heisman Watch column is being added to SI.com in time for the tour

The tour started last week at the LSU v. Oregon game in Arlington, Texas and will conclude on December 3 at the Big Ten Championship.

Nissan has sponsored SI college football tailgating experiences for the past five years. The aim of this sponsorship in particular is to demonstrate the auto brand’s technological prowess.

Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more.

COMMENTS

Post a Comment

The Money Shot Archives

min's Digital Media Summit

Countdown to the Summit:

Luncheon Keynote: Josh Quittner

Check out money making ideas from Slate Group’s John Alderman, New York Media's Larry Burstein and Meredith's Lauren Wiener.


Keynoter: Erin Matts Glam Media	Keynoter: Josh Quittner Flipboard

Join us at the Summit June 5, 2012

Just Posted

Click here to get The Skinny App for iPhone

Not on your mobile
device now?
Email this to my iPhone

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers

Get even smarter -- download a white paper today.

... view Whitepapers

min Contests

min contests
Want to sponsor a min contest?

Click here...

min Press

min's Mobile App Report

View Details

Intriguing & Top-Selling Magazine Covers

View Details

Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
Purchase your tickets!

All Events

Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.