 |
   |
Visit min's sister site:  |
|
|
|
|
THE MONEY SHOT
Spin, Conde and O Make Apple’s Rewind ListWednesday, December 14, 2011 Among the apps that have been nicer than naughty this year, a number of magazine publishers appeared on Apple’s annual Rewind list of favorite apps. Now that the  number of mobile apps across the major operating systems has surpassed 1 million, according to one researcher, it is harder than ever for users to find the best. Apple’s annual Rewind list features both the bestselling apps for the iPhone and iPad as well as the ones its editors call out for their quality. Major print media brands appeared among the top grossing apps in 2011, reflecting the increased revenue that the subscription model and recently introduced Newsstand merchandising model in iTunes now allows. Apple editors chose five apps in each of the major content categories for special mention. The newly formed Newsstand section for subscription content had two print magazines, O, The Oprah Magazine and SPIN Play, with one nod going to NYTimes and the rest to iPad-only productions News Corp’s The Daily and Virgin’s Project.On the iPad Cooking Light’s Cooking Light Recipes: Quick and Healthy Menu Maker was the only magazine brand represented in a lifestyle category that is rich with print media. One of Conde Nast’s forays into unique app programming, the Idea Flight app, was recognized by Apple in the Productivity category. The app allows iPad users to view and interact with projects on one another’s iPad screens. The app was developed first to help the company internally to share demonstrations and whiteboard sessions. It soon spun off as an independent digital project that now also is being sold into education markets. Perhaps reflecting the direction being taken by many magazines in their development for the iPad, these brands were not as prominent among Apple Rewind 2011’s iPhone choices. Guitar World magazine’s smartphone version was recognized in the Newsstand category. AutoWeek and Disney’s FamilyFun were also included. Finally in the Travel section Village Voice’s Best Of app was recognized. This city guide finds the best things to eat drink and experience in 32 locations. As every app publisher knows, any time Apple includes an app in its marketing or merchandising materials, it has a strong effect on downloads. In its list of Top Grossing iPad apps for the year a number of print brands surface. For all of the critical press it has attracted News Corp’s The Daily is the highest ranking at #3. NY Post comes in at #8. Comixology’s Comics newsstand at #11. Zino is #14, Marvel Comics is #15, DC Comics is #20, The New Yorker magazine #23, and People #26. Outside of the top 30 but among the top grossing app we also find Popular Science+, GQ, Martha Stewart Living, Vanity Fair, O and TIME.
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
