 |
   |
Visit min's sister site:  |
|
|
|
|
THE MONEY SHOT
FT Press Delivers Munchable, Mobile, Monetized Content The new content model is available in two formats. The Elements package is a 1,000-2,000-word stand-alone piece with a practical bent about work or life that is culled from an existing FT Press book. It focuses on one idea and sells for only $1.99. The Shorts format is a 4,000-5,000-word article, usually on a more business-oriented topic, and these come from publishing partner New Word City. The Shorts sell for only $2.99. According to Amy Neidlinger, associate publisher and director of marketing, FT Press, the company has been experimenting for the past year with new channels of distribution like e-readers as they arrived on the scene. “We also heard from our customers that they wanted the same quality information we provide on business topics but in many different formats—podcasts, video, e-books, etc.—as quickly as possible to stay timely,” Neidlinger says. Distribution and scale are key to the model. At launch, FT Press already has 242 Elements pieces ready for sale and 500 Shorts. The brand took a broad approach to putting the content in all available channels. “Customers are able to find our eproduct on all e-reader devices, online retail bookstores, ftpress.com and Safari Books Online,” says Neidlinger. The small content pieces generally can be accessed on the iPhone as well through Barnes & Noble and Amazon’s respective reader apps. FT’s approach to munchable content is similar to Harvard Business Review Press’ recent “Short Cuts” series of short-form content that is sold as 10-minute or 30-minute reads. The new generation of mobile devices also open up new ideas for mapping content formats against the modes of consumption. Kindles, iPhone and the upcoming iPad force publishers to think about their audience’s consumption of content in a broader range of contexts. Luckily these devices also bring with them something that the Web never succeeded in producing—a frictionless micro-payment infrastructure that matches the micro-content model. COMMENTS
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
 Events Calendar
min's Best of the Web Awards |
.jpg)
Internet Sales Guidebook| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
