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THE MONEY SHOTThe Money Shot: Holiday Tablet Surge Brings Gift to MagazinesWednesday, May 22, 2013 By all preliminary measures, tablets were among the most popular gifts of the holiday season, with more 17 million activations measured by one metrics firm on Christmas Day alone. We already get word from some publishers that the expansion in the tablet base had a noticeable effect on app revenues. Hearst Magazines executives tells min it had “an overall lift in sales across all platforms” in recent weeks. Time Inc. boasts triple digit gains, claiming a 114% increase in digital subscriptions during the holiday week. With that expansion of the tablet field in mind, we took a snapshot on the morning of Jan. 7 of the major digital magazine newsstands ( iTunes, Google Play, Kindle and Nook) to see which titles occupied the bestseller list on each. The relative demographics and character of the various Newsstands continues to shine through despite any broadening of the user base. Google Play remains decidedly, overwhelmingly male-oriented, while Barnes & Noble 's Nook platform is as decidedly female. The Kindle platform, which embraces not only the newer color HD models but also the legacy and new e-ink readers, is the only platform where news and opinion magazines have a strong presence and where a richer gender mix approaches that of the iTunes Newsstand.
More Money Shot Stories
The Money Shot: The Year In Apps—Google's Late Revenue Surge Monday, January 7, 2013 The radical revamp of the Android Marketplace into Google Play in the spring of 2012 was no doubt... more The Money Shot: Closing the Android Money Gap Monday, December 10, 2012 For all of the sheer mass Google has achieved with its Android smartphone platform (75%, per IDC), the actual usage of the platform’s data... more Study: Magazine ROI Beats Web and TV Tuesday, November 20, 2012 In a striking piece of research from Mindshare UK on behalf of the Professional Publishers Association, magazines were discovered to deliver higher ROI to... more iOS App Store Update Increases Magazine Shelf Space Monday, November 12, 2012 App discovery remains one of the great challenges of the post-PC publishing world. With nearly a billion mobile apps across Android, Apple, now Microsoft and third party markets,... more Tablets Up 49.5% In Q3, Android Takes A Slice Of Apple Monday, November 5, 2012 The clutter of tablet-sized devices in the market is both expanding the pie and reorganizing the slices, according to the latest IDC Worldwide Quarterly Tablet Tracker. In the third quarter of 2012, the tablet market grew 6.7% over the previous quarter but was up 49.5% over the same period in 2011.... more |
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