|
2011 IMA Awards: Multiple Magazine Titles
|
Fortune, Money and CNNMoney.com - Time Inc.: Visionaries
|
 Time Inc. created a campaign that was, as they say, right on the money for Infiniti to tout its new M and QX models–and its message of inspiration. The Visionaries series featured unique success stories of business leaders and financial luminaries that were published in Fortune and Money magazines, and in video form on sister Web site CNNMoney.com.
“Readers loved having a consistent place where they could go in the magazines and online to read about cool, interesting people,” says Brad Young, Fortune executive director of marketing. “The editors loved doing the stories. And our research showed that it worked very well for Infiniti as well.”
Because the three media outlets share staff, resources and editorial vision, communication and messaging were consistent across the magazines and the Internet. The campaign yielded Infiniti a 100% increase in message association, 33% increase in purchase consideration and 31% increase in total ad awareness. Now that’s inspiring.
Fast Fact: 2010 Visionaries included Nobel Economics Laureate Joseph Stiglitz, author and University of Chicago economist Steven Levitt and market scholar Roger Ibbotson.
Honorable Mentions:
-
Bonnier Corporation: Field & Stream and Outdoor Life's Cabin of the Year
-
Condé Nast: My Ultimate Reward
-
Hearst Integrated Media: eBay: 30 Days of Green 2010
-
Hearst Integrated Media: L’Oréal Paris: Women of Worth
-
Starcom USA: Samsung—Most Wanted
-
Time Inc.: L’Oréal Paris: Bringing L’Oréal Paris to the Red Carpet
- TMG Custom Media: CDW Multiple Magazine Title
Back to min's 2011 Integrated Marketing Awards
.jpg)
Take min's fun quiz and find out how magazine-savvy you are!
And raise your digital IQ at the annual Min Digital Summit.
A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.
This all day event is specially designed to help you master the changing world of digital media.
Read more.
|
