Join min on September 29 for the SEO Workshop: SEO Strategies for Maximum Brand Lift


Become the SEO Expert at Your Organization!
Join min for this interactive, pre-summit workshop.

Join min for this interactive, pre-Media Advertising Summit workshop on September 29, from 8:30 - 11:30 AM in New York City! Our half-day workshop for media teams will immerse you in the latest best practices. You'll walk away with action items you can immediately put to use to make your content - and brand - more competitive in the crowded digital ecosystem.

If you’re a media professional, whether in marketing or content creation, it’s your objective to get your great content found, shared and engaged with. SEO is an essential way to meet that objective, not just get discovered on Google. It’s also about understanding how to optimize your content for better search-engine rankings that will translate into broader brand awareness and an effective media voice. Without an SEO strategy, your message isn’t just isn’t being amplified.

SEO trainers will teach you how to adapt your content on websites, blogs, social media and video, so that it ranks high on a variety of search engines including Google’s search algorithms. Plus, you’ll learn your options for tracking progress, about measurement tools, how to find and use the right keywords and phrases for headlines, image captions, etc. and other insider tips that optimization experts depend on every day.

SEO isn’t magic, but adhering to the fundamentals will put your content in the position to succeed consistently over time. So, whether you’re a marketing pro or a content creator, join us for this half-day workshop!

min's Media Advertising Summit will be held the day after the SEO Workshop, on September 30. Both events will be held at The Yale Club in New York City.

 Workshop Trainers:

Kareem Harper
Director, Measurement and Analytics Practice Group
Weber Shandwick

Kaitlin Tambuscio
SEO Specialist
Hearst Digital Media

 At this half-day workshop, you'll learn:

• To translate search engine rankings into a broader customer base.
• Tips to leverage the differences between top search engines.
• Where the Google ecosystem—including Google, Google+ and Google News—can be used holistically.
• Techniques for creating meta description tags to increase your click-through rates.
• New SEO insights about crafting headlines and content that increase both visibility and shareability.
• How inserting links properly can boost awareness and website traffic.
• The best tools for measuring and tracking content performance across search engines.
• How to avoid the biggest SEO sins.
• How to align your social media and SEO objectives.
• How to optimize video content on YouTube, Vine and Instagram Video.
• How to build a standardized SEO game plan for your team.
• And much more!


Per Person Rate

Early Bird Rate Ends 8/22

Rate after 8/22

SEO Workshop Only (9/29)



Advertising Summit Only (9/30)



SEO Workhop & Advertising Summit (9/29 & 9/30)



Group Rate

Early Bird Rate Ends 8/22

Rate after 8/22

SEO Workshop Only (9/29) Group



Advertising Summit Only (9/30) Group



SEO Workshop & Advertising Summit (9/29 & 9/30)

$995 $1095

Note: The early bird rates do not apply for just SEO Workshop registrants.

Don't miss your opportunity to attend this information-packed workshop of interactive learning and networking. Space is limited to allow attendees to get all their questions answered – Register online today!


 Location/Event Details:

min SEO Workshop
8:30 a.m. - 11:30 a.m.
The Yale Club of New York City

50 Vanderbilt Ave
New York, NY 10017
Rooftop Dining Room

Hotels Located Near The Yale Club

 Questions/Sponsorship Information:

For any questions, contact Marly Zimmerman at; 301-354-1703.
For sponsorship inquiries, contact Tania Babiuk at; 203-899-8498.