min Day 2011

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Wednesday, Nov. 16   
Grand Hyatt in NYC
8:00 a.m. - 4:15 p.m.
Register Now

View the min Day Brochure
For Session Descriptions + Speaker Info

Bonuses for Attending:

Certificate of Completion
Workbook & Attendee-Only Access to Speaker Presentations

Don't miss our visionary keynoter, Hearst Magazines' John Loughlin, who will describe Hearst's cutting-edge techniques in generating traffic, linking established brands to new ones, and producing robust new revenue streams.

The min Day Digital Summit is where some of the media world’s leading innovators share their techniques and tactics for monetizing content, creating community and leveraging something only you have—your great brand. The min Day Digital Summit will be your can’t-miss immersion in who’s doing what that’s winning in digital media. You’ll learn not just trends but specific practical lessons that you can apply in your own company. Join min Day Chairman and all of the editors of min, who have collaborated to bring you the most forward-looking, practical program in our history based on their extensive knowledge and contacts in the industry.

We’ll cover:

  • Lessons learned from 2011
  • Migrating from a “traditional” marketing posture to one that relies primarily on various social media
  • Understanding and responding to advertiser thinking about tablets and other mobile devices
  • Getting your app seen, bought and used in a world of a million apps
  • Using social media as the platform for your media operation, not the channel through which you drive users somewhere else
  • Having a database development and data-protection plan for the iPad era
  • Building out an e-commerce strategy
  • Emerging models for content creation
  •

Sponsorship Opportunities 

At the min day Summit, you will have the time and access to talk to hundreds of decision makers interested in products and services that will make them money, save them money or streamline their business.  The Summit is limited to eight sponsors - so contact Anna Lawler to secure your spot at this premier event.

Advertising/Sponsorship Contact:

Sponsorship and Exhibit Sales Manager, Anna Lawler
Email: alawler@accessintel.com
Phone: 203-852-5681
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Who Should Attend?

The min day digital summit is tailored to forward-thinking media professionals including:

  • Publishers
  • Editors 
  • Owners
  • Entrepreneurs 
  • General Managers 
  • CEOs
  • Consultants 
  • CFOs 
  • COOs 
  • Presidents 
  • Marketing Directors
  • Investment Bankers
  • Corporate Brand Leaders
  • Designers 
  • Ad Directors 
  • Sales Executives
  • Content Specialists 
  • Audience Developers
  • Creative Directors 
  • Web Strategists 
  • Database Development Specialists 
  • PR Directors
  • Research Directors
  • Media Buyers
  • Marketing Executives
  • Agency Executives

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8:45—9:00 a.m.
Data Dive Wake Up Call With Geoff Ramsey of eMarketer

A lightning-fast jolt of all the facts, statistics and trends relevant to your business in 2012 and beyond.
Speaker: Geoff Ramsey | eMarketer

9:00—9:30 a.m.
Learning from 2011: Hits and Misses

What worked and what didn’t in 2011? We kick off min Day by taking stock of the lessons of the last year as magazine brands move forward into 2012. Three publishing executives share the programs, campaigns and investments of time and money that paid off this year. Perhaps more importantly, they share the efforts that didn’t pan out but left important lessons for us all moving forward.
Moderator: Aaron Shapiro | Partner | Huge Inc.
Panelists: Jay Lauf | Publisher | The Atlantic
Dan Lagani | President, North America | Reader’s Digest Media
Brandon Holley | Editor-in-Chief | Lucky

9:30—10:30 a.m.
What Do Advertisers Want From PublishersIn a ‘Multiplatform’ Digital Era?
If 2011 has been the year of the connected device, then how well are magazine brands positioned to capitalize on the proliferation of content, eyeballs and marketing money away from the desktop PC? This consultation with media buyers, ad agencies and brands explores the new shape of integrated programs. As content providers invest in apps, video, Facebook, TV and live events, how do buyers want these pieces knit together for their marketing goals? This panel will help publishers understand how the buy-side is viewing the multi-screen opportunity.
Moderator: Karen Macumber | CEO | SproutShout Media Corporation
Panelists: Audrey Siegel | President and Director of Client Services |TargetCast
Damon Burrell | Vice President, Consumer Marketing | MTV Networks
Jim Bacharach | VP of Advertising | John Hancock 

10:30—10: 45 a.m. BREAK

10:45—11:30 a.m.
The New Digital Newsstand: Distribution And Monetization in the Age of Apps and Social Media

Only a few short years ago, SEO/SEM ruled online. As content migrates to mobile devices and audiences rely on their peers for direction, the game is changing for digital audience development and distribution. The hundreds of thousands of user options across multiple operating systems and stores poses a serious challenge for publishers looking to get noticed. How is audience development and content distribution quickly evolving to accommodate these shifts in user presence and media habits?
Moderator: Joe McCambley | Co-Founder| The Wonderfactory
Panelists: Ken Chandler | Editor-in-Chief | Newsmax
Harry Kargman | CEO | Kargo
Brendan Hart | Senior Vice President of Marketing National Geographic Digital Media
Matt Bean | Associate VP, Mobile, Social and Emerging Media | Rodale

11:30 a.m.—12:00 p.m.
Tablet Case Study: The iPad Was Only the Beginning
It is not just an iPad game anymore. As Kindle Fire, Nook Tablet, Android tablets and even apps across Web and connected TVs offer publishers new opportunities, magazines have to organize their workflow and business models to move fluidly across multiple screens. Bonnier’s Gregg Hano and Sports Illustrated’s Chris Hercik walks us through their process for tablet-izing content in a new fragmented world.
Presenter: Gregg Hano | VP, Group Publisher | Technology Group, Bonnier
Chris Hercik | Creative Director | Sports Illustrated

12:00—1:15 p.m.  
LUNCH AND KEYNOTE Digital’s Next Wave: Wipe Out or Kick Out?
The media industry is in the middle of what might be the most disruptive period in its history. Consumer behavior is shifting massively towards digital and social media, and magazine brands are adapting along with consumers. Join Hearst Magazines’ Executive Vice President and General Manager John Loughlin as he describes the multi-tracked approach his company is taking, outlines his strategic business case, and reveals what’s working and what’s not.
Speaker: John P. Loughlin | Executive Vice President, General Manager | Hearst Magazines

1:15—2:00 p.m.
Facebook as a Platform: Bringing Events, Content and Sponsors Into the Conversation

Social networks have evolved from simple traffic drivers to full-blown publishing platforms. Magazine publishers at the edge of Facebook development are deploying apps, hosting events and creating sophisticated sponsorship presence on the “Social Network,” leveraging its tools for unique interactions. In this session we highlight some of the best examples of Facebook publishing and the logistics behind making these programs work.
Moderator: Charlise Ferguson | Audience Development Manager |  Essence.com  
Speakers: Matt Gibbs | Director of Social Media | Playboy Enterprises
Willie Mack | Executive Director of Communications | Last Exit

2:00—2:45 p.m.
Master of Your Own Data Domain: Leveraging Audience In the New Digital Ad Economy
The alphabet soup of ad network, exchange and targeting technologies has become overwhelming and obtuse, even to the folks who crafted all of the DSPs, RTBs, and DMPs. For the publisher looking for clarity, it all spells “DATA.” As digital ad spending purports to follow audiences everywhere and anywhere, traditional media need to have a data strategy for protecting their information with a deeper understanding of how their audiences can best be parsed and served to advertisers. Our panel explores what it means to have a data strategy and how it affects and informs an entire content organization.
Speakers: Pete Longo | CEO | IDG Syndication & Networks
Rich Antoniello | CEO | Complex Media
Michael Smith | Chief Digital Officer | Forbes Media

3:00—3:45 p.m.
The Store is Now Open: Getting Content Into the Commerce Revenue Stream

In 2011, commerce started catching up with content and community as a top priority in the digital strategies of media sites. Branded stores on magazine sites and more sophisticated affiliate relationships with vendors took shape as content started taking credit for the revenue it has always helped drive for merchants. Concurrently, a new “daily deal” model played perfectly to publisher strengths by combining the power of editorial voice with e-mail distribution. But how does a commerce strategy fit into a content strategy? How are media companies maintaining editorial independence and integrity?
Moderator: Marta Wohrle | President | Accord Media
Panelists: Kim Lau | Vice President of Business Development and Partnership Relations | Hearst Magazines Digital Media
Lewis Goldman | New Media Consulting, LLC
Florent Peyre | Vice President, Business Development and Strategy | Gilt City

3:45—4:15 p.m.
Baker’s Dozen: 13 Revenue-Generating Ideas in 30 Minutes
We end min Day with a dose of caffeine and a baker’s dozen of takeaways. Our trio of top digital executives offers a lightning round of ideas for generating revenues, both large and incre¬mental. We leave you with espresso shots of inspiration and ticklers you can try to implement tomorrow morning.
Moderator: Steve Smith | Digital Media Editor | min
Panelists: Dan Hickey | Senior Vice President/General Manager, Digital Food Platform | Meredith Corporation
John Haskin | VP Digital Sales and Marketing | Bonnier Corp.
Missy Forestall | SVP, Digital |  Martha Stewart Living Omnimedia



Per Person
Group of two or more $945.00

Group = two or more from the same company. Group price is per person.

Register Now

Questions: Contact Danielle Sikes at dsikes@accessintel.com or 203.899.8433.

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Hotel Information:

Grand Hyatt New York
Park Avenue at Grand Central Terminal,
New York, New York, USA
Tel: 212 883 1234

Please call the hotel directly to reserve your room.
We do not have a room block with the Hyatt.

Additional Hotel Options

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Justification Letter to Attend 

The min day Digital Summit will help you discover and implement ideas that deliver results. It will train your mind to search for innovative solutions. It will provide opportunities to make valuable connections with other media professionals who have solutions you need. And, it will prepare you for the road ahead.

You probably already recognize the value of attending this summit and we’d like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the “Justification to Attend” letter – everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval.

Download PDF | Download Word Doc.

Certificate for Attending 

Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the min day Digital Media Summit.

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About min 

The min family of products covers the people and the business of consumer and b2b magazine media and includes min, min's b2b, minonline.com, min's Special Issues, min's Best of the Web Awards, min's Integrated Marketing Awards, min's Hottest Launches and the min day digital Summit. For more information go to www.minonline.com.

min day Summit Chair

Steve Smith
Digital Media Editor

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