min's 2010 Best of the Web Awards

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min's Best of the Web Awards Special Coverage

min’s 2010 Best of the Web Awards: A Year of Making Connections


When the going gets tough, the tough get digital. In a year of unprecedented pressures on the print business, magazine brands refused to stand still. This has been a year when the online side of the business was not just the biggest growth center anymore—it was the only growth center. Whether it was panic, or just the absence of other options, magazine brands have focused more of their energies and investment dollars on their digital properties. But it was more than just “going digital.” In many ways, the last year was spent deepening and renewing connections with audiences.

Hall of Fame Inductees

Our Best of the Web Award winners and honorable mentions reflect extraordinary levels of creativity and innovation online that really hit home and spoke to people. Whether it is Newsweek’s incredibly ambitious 20/10 multimedia review of the decade or Martha Stewart’s remarkable dominance of Twitter, The Atlantic’s ubiquity in political conversations online or People.com’s unexpected breakout success in the pets category, magazine brands made their mark online last year.

We also honor this year’s inductees into min’s Digital Hall of Fame—digital veterans who saw the future before the rest of us, and who are still working to make magazine brands a part of that future.

Just as the Great Recession caused many of us to cocoon a bit more and appreciate those closest to us, it had a similar effect on the smartest media companies. Last year was a time to maintain and deepen connections with the people who should matter most—our readers.

We honored all the winners, honorable mentions and Hall of Famers at a breakfast event at New York's Grand Hyatt on April 28. At the same event, we also celebrated our picks for this year's Most Engaged Media Brands as well as the winners of our first-ever In-Box Awards, recognizing excellence in eletter content and marketing. Special thanks to our event sponsor, mobile application solutions provider Handmark. —Steve Smith

See profiles of the winners of min’s Most Engaged Media Brands and In-Box Awards.

View min's Best of the Web Special Issue & Photos from the event

Digital Hall of Fame Inductees

  • Bob Carrigan, CEO, IDG -View Video
  • Chuck Cordray, SVP/GM, Hearst Magazines Digital Media - View Video
  • Mark Golin, Editor, PEOPLE Digital
  • Paul Maidment, Editor, Forbes Media - View Video
  • Tanya Wenman Steel, Editor-in-Chief, Epicurious.com - View Video
  • Lauren Wiener, SVP, Meredith Interactive - View Video


Best of the Web Winners and Honorable Mentions


Content Strategist of the Year

  • Rachel Fishman Feddersen, Parenting.com


Digital Teams of the Year


Tweeter of the Year

  • Martha Stewart, Martha Stewart Living Omnimedia


Advertiser Program/Partnership

• NY Media - NYMAG.com Partnership with HSBC's "Values Soapbox" Campaign
• TechWeb - Internet Evolution/IBM Partnership

Honorable Mentions:

  • Alpha Media Group – Hometown Hotties
  • Condé Nast Digital - Mercedes-Benz "Live Well Dashboard"
  • Yahoo! Inc. – The Thread



• Wired.com - Threat Level Blog

Honorable Mentions:

  • Entertainment Weekly –PopWatch
  • RealSimple.com - Kristin van Ogtrop’s Adventures in Chaos
  • Tech Web - Five Great Myths of Social Networking 
  • USANA Health Sciences, Inc. - What's Up USANA


Community / Social Networking

• Yahoo! Shine

Honorable Mentions:

  • Epicurious.com/Condé Nast Digital - Community Features on Epicurious.com
  • Rodale, Inc Men’s Health - Men's Health Community
  • TechWeb - Internet Evolution/IBM Partnership
  • Wired.com - How-To Wiki


Contests/Online Games

• PEOPLE/Time Inc. – “Bunches of Cash Hunt”

Honorable Mentions:

  • Arkadium - National Geographic Channel Expedition
  • Brides.com – Groom of the Year
  • The New Yorker – newyorker.com Cartoon Kit
  • Wired.com – Gone Forever: What Does It Take to Really Disappear?
  • Women’s Health - Win Today



• Style.com/Condé Nast Digital - Style.com

Honorable Mentions:

  • Epicurious.com/Condé Nast Digital – Epicurious.com
  • IAC/InterActiveCorp - The Daily Beast
  • PEOPLE/Time Inc. - People.com
  • Saveur – Saveur.com
  • Smart Meetings – Smartmeetings.com


E-Commerce Merchandising

• Martha Stewart Living Omnimedia, Inc. - Martha Stewart Shop

Honorable Mentions:

  • PEOPLE/Time Inc. - PeopleStyleWatch.com


Editorial Excellence

• BettyConfidential - BettyConfidential.com

Honorable Mentions:

  • Concierge.com/Condé Nast Digital - Concierge.com Interests & Ideas Features
  • IAC/InterActiveCorp - The Daily Beast
  • Pace Communications – FourSeasonsMagazine.com


Email Newsletter

Garden & Gun Magazine - Talk of the South Email Newsletters

Honorable Mentions:

  • MensHealth.com – MensHealth.com Newsletter
  • The American Institute of Certified Public Accountants - 497% Growth in Click Rate with Video Screenshot Test


Integration with Print

• TechWeb - InformationWeek's Analytics Strategy

Honorable Mentions:

  • Meredith Corporation - A Recipe for Success: Meredith and Ripple6 Stir Up MixingBowl.com 
  • Rogers Publishing Limited – Microsoft Office Cover

Marketing Campaign

• Readers Digest Association – TasteofHome.com’s Spooky Slow Cooker Giveaway

Honorable Mentions:

  • Brides.com – Groom of the Year
  • Cornerstone Promotion - The Levi's/FADER Fort
  • Playboy Enterprises – SoCo's Sponsorship of Playboy's Uncovered


Micro Site/Custom Website

• Newsweek’s 20/10: The Decade in Rewind

Honorable Mentions:

  • American Express OPEN - The OPEN Forum Website - OPENForum.com
  • Playboy Enterprises Inc. - AMC's Mad Men
  • The Knot Inc for Elizabeth Arden - Elizabeth Arden "My Inner Bride"
  • World Wrestling Entertainment - SummerSlam 
  • Ziff Davis Enterprises Inc. - Smarter Technology


Mobile Application

Concierge.com/Condé Nast – Postcard by Concierge.com iPhone App

Honorable Mentions:

  • Allrecipes.com - Allrecipes Dinner Spinner
  • MensHealth.com – Eat This Not That
  • Parade/Parade.com – Marilyn vos Savant's Numbrix
  • The Knot Inc. for Secrets Resorts & Spas  – "Wedding 911" iPhone App


Mobile Strategy

• Time Magazine - TIME.com Mobile

Honorable Mentions:

  • Epicurious.com/Condé Nast Digital
  • Handmark, Inc. - Forbes.com Mobile Reader
  • PEOPLE/Time Inc. – People Goes Mobile


New Site

• IAC/InterActiveCorp - The Daily Beast
• Meredith Corporation - Recipe.com

Honorable Mentions:

  • Financial Times – Howtospendit.com
  • MSP Communications  - deltaskymag.com
  • Pace Communications - FourSeasonsMagazine.com
  • PEOPLE/Time Inc. - PEOPLE Finds New Niche with PEOPLE Pets
  • The Atlantic - The AtlanticWire


Online Exclusive Coverage

• AARP – AARP Presents The Stonewall Riots: 40 Years Later, A Milestone Anniversary

Honorable Mentions:

  • Bicycling.com - Bicycling.com's 2009 Tour de France Coverage
  • Sports Illustrated – Sources tell SI Alex Rodriguez tested positive for steroids in 2003



• Financial Times - Lehman Anniversary Special

Honorable Mentions:

  • TechWeb - IE Radio/IETV
  • The New Yorker - newyorker.com – The New Yorker Out Loud


Premium Site

• MensHealth.com - MensHealth.com Personal Trainer

Honorable Mentions:

  • Penton Media - WardsAuto.com


Redesign Relaunch

• Real Simple. – RealSimple.com

Honorable Mentions:

  • Bonnier Corporation New York - OutdoorLife.com
  • Guideposts.com
  • Billboard.com and Razorfish - Billboard.com
  • Sports Illustrated - SI.com
  • Taunton Press - FineCooking.com
  • Time Inc. - SouthernLiving.com


Use of Twitter

• PEOPLE/Time Inc. – PEOPLE Digital Takes Over Twitter

Honorable Mentions:

  • Martha Stewart, Martha Stewart Living Omnimedia Inc.
  • SmartMoney - SmartMoney.com: ReliveTheCrash
  • Time Inc. – Health
  • Wired.com


Uses of Interactivity

InStyle.com -  InStyle.com's Hollywood Makeover Cover Girl Integration

Honorable Mentions:

  • Bicycling.com - Bicycling.com's GPS Rides and Maps
  • Entertainment Weekly – EW.com
  • Billboard.com and Razorfish - Billboard.com
  • Wired.com - Cutthroat Capitalism: The Game
  • Ziff Davis Enterprises Inc. - Smarter Technology


Video: Magazine-Branded Show

• Time Inc. - Assignment Detroit

Honorable Mentions:

  • Allure.com - Allure Backstage: The Look Of
  • Automotive News/Crain Communications – Industry in Turmoil
  • Bonnier Corporation -  Field & Stream Heroes of Conservation
  • Concierge.com - Insider Reviews Video Series
  • Glamour.com - 20 Outfit Ideas from America’s Most Stylish People


Video: Overall Use of Video

• TechWeb - Internet Evolution
• Wired.com 

Honorable Mentions:

  • Bonnier Corporation - fieldandstream.com
  • Style.com/Condé Nast Digital  - Style.com
  • Time Inc.- CNNMoney


Virtual Tradeshow

• Martha Stewart Weddings - Luxury Weddings Expo
• TechWeb - Information Week The Business Case for Windows 7

Honorable Mentions:

  • TechWeb - Information Week 500 Virtual Event