min's 2010 Integrated Marketing Awards and Sweet 16: Multiplying Platforms, Persistent Brand Connection

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Learn From the Winners

Playboy cover gets animated

Partnership primes preschoolers

Virtual closet stocks major retailer

His custom communities are models of efficiency

A shining career

Team finds ‘what’s next’ today

Widget redefines the field

Brainy Web competition goes viral

Slick publication makes TV listings sexy

Elegant ads invite interaction

App marries makeup with environmental advocacy

Virtual home draws leisurely tours

Time Inc. brands light up red carpet

Contest with an eye for design

People goes country for the fabric of our lives

Online hunt targets readers with canny sponsorships

Celebrity lounge builds buzz for Comic-Con

A magazine that becomes fully yours

Readers get a chance at editorial

Jell-O get the glam treatment


min's 2010 Integrated Marketing Awards and Sweet 16:
Multiplying Platforms, Persistent Brand Connection

min's Sweet 16
min's Sweet 16

All of the finalists of min’s Integrated Marketing Awards juggle more platforms than ever, but one thing hasn’t changed—the unique role magazine brands play in consumers’ lives. That connection continues to inspire magazines and their marketing partners. They’ve managed to reinforce the value of the printed
page, while creatively incorporating new media like apps and widgets. We congratulate all the winners and finalists, as well as our Sweet 16 magazine brand champions, who were honored at New York’s Grand Hyatt on Sept. 15.

Read the Digital Edition of min’s Integrated Marketing Awards & Sweet 16 Issue.

Contest/Sweepstakes

Teen Vogue/Condé Nast: H&M Eye on Design

Honorable Mentions:

  • Martha Stewart Living Omnimedia: Warriors in Pink Powered by Ford
  • Meredith Corporate Marketing: Lever 2000 “Make Every Touch Count”
  • People: GMC Real Sexy Guys 2009
  • Scholastic Inc.: LOFT Loves Teachers
  • Successful Farming: All Around the Farm Program
  • Us Weekly: Whose Yahoo!?

 

Custom Publishing Project

Meredith Integrated Marketing: Access DirecTV Magazine, October 2009 Issue

Honorable Mentions:

  • Scholastic Corporation: Scholastic Parent & Child Presents Welch’s Harvest Grants
  • TechWeb: Enterprise Efficiency

 

Customized Website

Hanley Wood The Builder Concept Home 2010

Honorable Mentions:

  • The Economist Newspaper: The Corporate Expectations Barometer
  • SheKnows: HairstyleLounge
  • Source Interlink Media: 2010 Lincoln MKS EcoBoost
  • TechWeb: Enterprise Efficiency

 

Event

People Cotton Country Issue Celebration

Honorable Mention:

  • Fortune: Brainstorm GREEN Golf Digest/Golf World: Experience Tour
  • O, the Oprah Magazine: “O You!” 2009
  • Shape Magazine: Bikini Body Tour
  • Teen Vogue/Condé Nast: O’Neill Generation Next

 

Magazine- Client Team of the Year

Scholastic Parent & Child and P&G for Pampers

Honorable Mentions:

  • Food Network Magazine & Kimberly Clark for VIVA Towels

 

Marketers of the Year

Steve Saunders: TechWeb
Renée Lewin: Good Housekeeping

Honorable Mentions:

  • Justin Cogswell, Spark Communications
  • Brad Feldman, Time Inc.
  • Frank Zsoldos, Meredith Integrated Marketing

 

Marketing Team of the Year

Time Inc. Corporate Sales & Marketing Team

Honorable Mentions:

  • The Economist Integrated Marketing Team
  • Food Network Magazine Marketing Team

 

Most Creative Use of New Technology

Condé Nast BMW, Gran Turismo

Honorable Mention:

  • Farm Progress Companies: The Farm Progress Show
  • SAP AG: “Clear New World” Campaign

 

Multiple Magazine Titles

People Maybelline: 61st Annual EMMY Awards

Honorable Mentions:

  • American Express Publishing Corp. and Time Inc.: Travel + Leisure Weekend Getaways
  • Hearst Integrated Media: LG: Something Better
  • Hearst Integrated Media: Sears: True Blue Crew

 

New Event Program

Wired Café at Comic-Con

Honorable Mentions:

  • Farm Progress Companies: The Farm Progress Show
  • Hachette Filipacchi Media U.S.: The MOD: Matters on Design

 

Online Event

Bonnier Corp.: Outdoor Life’s Live Hunt

Honorable Mentions:

  • Starcom USA: Sara Lee/Ball Park Campaign: Teen Partnerships Redefined
  • Time Inc. Corporate Sales & Marketing: Intel What’s Next
  • UBM: EE Times Virtual Conference Series

 

Print/Video

Inventors Digest NCIIA Web Video Challenge

Honorable Mentions:

  • MONEY Magazine - “Money Tips” for Kia Motors

 

Print/Web

Playboy: TBS Neighbors From Hell

Honorable Mentions:

  • CFO Publishing: CFO.com
  • Condé Nast: Procter & Gamble, Must Have Its
  • The Economist: Corporate Expectations Barometer
  • Hearst Integrated Media: Chevy Traverse: Lust Haves
  • Reader’s Digest Association: Maxwell House’s “Make a Good Day Great”
  • Time Inc.: Intel What’s Next Us Weekly: Diaries of a Celebrity Mom
  • WebMD: P&G Iams on WebMD

 

Retail/Merchandising Tie-In

Field & Stream and Outdoor, Gore-Tex Gear Corner Widget

Honorable Mentions:

  • Brides: We Now Pronounce You Gorgeous. Clinique’s Countdown to “I
  • Do” Planner
  • People: P.S. from Aeropostale & Nickelodeon Program

 

Social Media Initiative

Self: Origins “Plant a Tree” Facebook Campaign

Honorable Mention:

  • TechWeb: “Community in a Box” (CiaB)

 

Special Advertorial Section

Hearst Integrated Media: Jell-O: Red Haute Flavors of Summer

Honorable Mentions:

  • Playboy: HBO 3D Centerfold
  • Midwest Living/Meredith: The Great Midwest Sandwich Guide
  • Women’s Health/ Rodale, Inc.: Dove Project Moisturize

 

Total Integrated Program

2010 JCPenney Ultimate Kid’s Closet

Honorable Mentions:

  • Hearst Integrated Media: Designer Visions: Cinema Style at SOHO Mews
  • Martha Stewart Living Omnimedia: Truvia Honestly Sweet
  • Reader’s Digest Association: Food Network and Share Our Strength with Campbell’s “Help Grow Your Soup” campaign
  • Scholastic Parents Media: Scholastic/Milk Family of the Year
  • Self: Crystal Light Pure Fitness
  • Sports Illustrated Golf Group: See-Try-Buy
  • Successful Farming: All Around the Farm Program
  • Woman’s Day: “Tickled Cranberry” for Nestlé Cranberry Raisinets

 

WOW Award (b2b)

Successful Farming: All Around the Farm Program

Honorable Mentions:

  • Farm Progress Companies: The Farm Progress Show
  • SAP AP: “Clear New World” Campaign
  • TechWeb: “Community in a Box” (CiaB)

 

WOW Award (consumer)

Time Inc. Corporate Sales & Marketing mine. Magazine

Honorable Mentions:

  • Food Network Magazine: “Get Closer to Your Food” – with VIVA and Sunny Anderson
  • Garden & Gun: The Garden & Gun Club
  • Hearst Integrated Media: Designer Visions: Cinema Style at SOHO Mews
  • Hearst Integrated Media: eBay 30 Days of Green
  • Meredith: Meredith 360 - Maybelline New York “My Colorful Life”

 

min's Sweet 16

  • Bill Bell, VP/Group Media Director, Deutsch
  • Kathleen Brogan, Print Director, Carat
  • Tom Ellingson, Senior Marketing Partnerships Coordinator, Zappos.com
  • Trixie Ferguson Gray, VP, Experience Architect, Universal McCann
  • Michele Fukumoto, SVP, Planning Director, ZenithOptimedia
  • Eric Jillard, Department Manager, Digital Marketing & CRM, Mercedes-Benz
  • Joe Kardel, Brand Manager, VIVA Towels, Kimberly-Clark Corp.
  • Todd Langston, Director of Brand Marketing, Stanley Black & Decker Inc.
  • Rob Master, Director of Media, No. America, Unilever
  • Susan Peck SVP, Media Director, Sterling-Rice Group
  • Marci Raible, SVP, Enterprise Media, Bank of America
  • Leslie Reiser, Program Director, Interactive Marketing, IBM
  • Tom Rodgers, Director of Marketing, Firestone Brand, Agricultural Tires
  • Michelle Schechter, Media Planner, Razorfish
  • Lisa Stearn, Vice President/Director, Starcom USA
  • Michael Tran, Partner, JVST