Register Today for min's Media Advertising Summit - Sept. 30 in NYC

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min Media Advertising Summit

Early Bird Rate Ends September 10

Join min, during Advertising Week, on September 30 for this one-day interactive summit designed for media teams to take charge in this new advertising ecosystem. Brands are interacting with consumers in new ways and through new channels with increasing velocity. New opportunities for engagement and ROI await for those who think about marketing and advertising in new ways. For media companies, it means selling new kinds of solutions that are sometimes startlingly different from the traditional methods. For brand marketers, it means migrating away from traditional advertising units. And for agencies, it means collaboration and leadership that produces results for both marketers and media companies.

At this unique one-day conference, you'll:

  • Learn what's on the minds of today's CMOs
  • Get great examples of publisher-brand collaboration
  • Hear extraordinary integrated marketing case studies
  • Discuss the new rules of advertising
  • Discover Media Buying Secrets
  • Hear from the frontlines of Native Advertising
  • Size up video as the next frontier
  • Work through the latest social media advertising trends
  • Explore branded content strategies
  • Build a list of multiplatform advertising success stories

At the Sept. 30 Summit, you'll learn from those brands, agencies and media companies where the advertising economy is headed. The min Media Advertising Summit is the one conference that brings together all of the critical players in the world of advertising who have always excelled in buying and selling media and connecting brands to audiences. You will take away practical knowledge to grow revenue, engagement, ROI and visibility of your brand.

Space is limited to allow attendees to get all their questions answered. The early bird rate ends September 10. The day before the summit, min will host a half-day SEO Workshop that will provide media teams with the latest best practices and action items to immediately put to use.

*For your convenience, we have positioned this summit during Advertising Week. This is your chance to meet and network with your peers while they're in town!

Speakers

  • Chidi Achara, SVP/Global Creative Director, Simon Malls
  • Ekapat Chareonlarp, VP/President of Strategic Development & Head of Studio SIX, IDG Strategic Marketing Services
  • Kevin Dando, Senior Director, Digital Marketing & Communications, PBS
  • George Hammer, VP/Group Director, Strategy, Social & Content, DigitalLBI
  • George Janson, Managing Partner/Director of Print, GroupM
  • Laura Kane, VP, Corporate Communications, AFLAC, Inc.
  • Stacy Martinet, CMO, Mashable
  • Kim Matlock, Senior Director, Digital Marketing and CRM, Hard Rock International
  • Bree McKenney, Head of Brand Development, Glamour
  • Michael Monroe, Executive Director of Integrated Marketing, Forbes Media
  • John Nitti, President, Activation, Zenith
  • Sam Rosen, VP/Marketing, The Atlantic
  • Bill Stabile, Executive Director, Siemens Corporation
  • Audrey Siegel, Managing Partner, Assembly
  • Robin Steinberg, EVP/Director of Publishing Investment & Activation, MediaVest
  • Jaqueline Stone, SVP/Marketing, Spanfeller Media Group
  • Brenda White, EVP/Managing Director, Starcom USA

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Agenda-at-a-Glance

9:00 - 9:30 a.m. Traditional Media's Wake-Up Call: You May Think You're Innovating, But You're Not
9:30 - 10:00 a.m. How to Drive ROI With Social
10:00 - 10:45 a.m. Creative Innovation Roundtable
10:45 - 11:15 a.m. Break
11:15 a.m. - 11:45 a.m. Big Data or Big Ideas: Are They Mutually Exclusive?
11:45 a.m. - 12:15 p.m. New Insights Into Media Consumption and Consumer Decision Making
12:15 - 1:45 p.m. Networking lunch and keynote
1:45 - 2:30 p.m. Is Technology Undercutting the Value of Media Brands?
2:30 - 3:15 p.m. Online Video Trends You Need to Know 
3:15 - 3:30 p.m. Break
3:30 - 4:15 p.m. Understanding the Mind of the Modern CMO

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Agenda

9:00-9:30 a.m.
Traditional Media's Wake-Up Call: You May Think You're Innovating, But You're Not

Being a magazine-media company may mean that you have deep relationships with your customers, who love print, but that you're still missing out on leading-edge opportunities in digital engagement, and missing the warning signs around newer trends such as programmatic and automated ad-buying. In the end, if you're not walking the walk, you're just talking the talk. Sit in for a look at what's really innovative, and where magazine brands will fit in the advertising landscape in the next 10 years.

Speakers:                                                                                                                  

Brenda White
EVP/Managing Director
Starcom USA

George Janson

Managing Partner/Director of Print
GroupM

Sam Rosen
VP/Marketing
The Atlantic

                                                                  Moderator:

Bill Stable
Executive Director
Siemens Corporation

Tom Drouillard

CEO, President and Managing Director
Alliance for Audited Media

9:30-10:00 a.m.
How to Drive ROI With Social

For many brands, advertising on social is an on-going experiment. But proven models have emerged that drive measurable results. From Pinterest to Facebook and Twitter, learn how content publishers and brands are partnering on specific, social-based ad campaigns that drive conversions, leads and engagement and how the partners are capitalizing on campaign metrics.

Speakers:

Laura Kane
VP, Corporate Communications
AFLAC, Inc.

George Hammer
VP/Group Director, Strategy, Social & Content
DigitasLBI
 

10:00-10:45 a.m.
Creative Innovation Roundtable

Integrated marketing is demanding more channels, more options, more technologies to master, and more expectations on the part of brands. There's native, mobile, video and social. As a result, brands are re-evaluating where they're focusing their spending, agencies are facilitating ever-more creative solutions and media companies have to be agile enough to offer a huge array of solutions. Sit in on a no-holds-barred session with all perspectives—brands, agencies and media companies—represented to hear how campaigns are being shaped, what works, what doesn't and how data and technology are influencing sales and marketing.

Speakers:

Kevin Dando
Senior Director, Digital Marketing & Communications
PBS

Chidi Achara
SVP/Global Creative Director
Simon Malls
 
Bree McKenney
Head of Brand Development
Glamour

Michael Monroe

Executive Director of Integrated Marketing
Forbes Media
 

10:45-11:15:
Break


11:15-11:45:
Big Data or Big Ideas: Are They Mutually Exclusive?

Understanding trends, consumer behavior, what sells and what causes engagement are good things. But when does analysis become paralysis, and when does managing by spreadsheet crowd out serendipitous ideas? There's enormous pressure to use data and tech to drive efficiencies, but is that crowding out the creative, strategic and solutions-based approach to marketing? Here's a look at how leader companies are making data work in the context of creativity, including how publishers are able to blend quantitative analysis with consultation and whether brands are all that interested in looking past CPMs and CPLs.

Speakers:

Audrey Siegel

Managing Partner
Assembly

Ekapat Chareonlarp
VP/President of Strategic Development & Head of Studio SIX
IDG Strategic Marketing Services
 

11:45 a.m.-12:15 p.m.
New Insights Into Media Consumption and Consumer Decision Making

The consumer of 2014 is totally different from even 10 years ago. Media engagement has migrated from print and even living-room televisions to small, mobile screens. This has a massive impact on media companies and advertisers alike. Sit in on a conversation on what agencies, brands and media companies have learned about consumers, and how they're adjusting.

Speakers:

John Nitti
President, Activation
Zenith
   

12:15-1:45 p.m.:
Networking lunch and keynote
The fractured media landscape offers an unprecedented array of options for brands to interact with their customers. In this keynote you'll hear directly from the brand perspective on what marketing elements matter most when engaging and managing relationships with customers—especially in digital. Hard Rock International's Kim Matlock, senior director, digital marketing and CRM, will address the specific brand objectives for engaging Hard Rock's customers and the types of roles Hard Rock looks for from its media and agency partners.


Kim Matlock
Senior Director, Digital Marketing
and CRM
Hard Rock International
   


1:45-2:30 p.m:
Is Technology Undercutting the Value of Media Brands?

Technology is not just decoupling audiences from the media brands they enjoy, it is also upending the essential nature of the long-term relationships that agencies have had with publishers. How essential are brands? How essential are personal relationships in the age of programmatic? Our multifacted panel challenges the conventional wisdom, examines technology's influence and probes potential media brand vulnerabilities.

Speakers: 

Robin Steinberg
EVP/Director of Publishing Investment & Activation
MediaVest

Carrie Reynolds
VP/Sales & Marketing Solutions
XO Group
 

2:30-3:15 p.m.:
Online Video Trends You Need to Know
Video advertising is forecasted to grow faster than any other medium save mobile. As a result, publishers are rushing more content into the market. This panel shows you how content, pricing and ad formats are shaking out, how big players like YouTube and ad networks will influence the market and how mobile, social, native and greater interactivity will continue to shape brand and media strategies around online video.

Speakers:
 Jaqueline Stone
SVP/Marketing
Spanfeller Media Group
 

3:15-3:30 p.m.:
Break


3:30-4:15 p.m.:

Understanding the Mind of the Modern CMO
Brand leaders and the agencies that represent them have a multidimensional new challenge, as media, advertising and audiences alike undergo revolutionary transformation simultaneously. Brand marketing objectives are totally different in a world where a major breakthrough (or faux pas) is just a viral video away. Listen in as a panel of brand-side marketers discuss their take on the media and advertising landscapes.

Speakers:

Stacy Martinet

CMO
Mashable
 
Joanna Scholl
Vice President, Program Advertising & Promotion
HBO
 

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Pricing

Per Person Rate

Early Bird Rate Ends 9/10

Rate after 9/10

SEO Workshop Only (9/29)

$450

$450

Advertising Summit Only (9/30)

$695

$795

SEO Workhop & Advertising Summit (9/29 & 9/30)

$1045

$1145

Group Rate

Early Bird Rate Ends 9/10

Rate after 9/10

SEO Workshop Only (9/29) Group

$400

$400

Advertising Summit Only (9/30) Group

$645

$745

SEO Workshop & Advertising Summit (9/29 & 9/30)

$995 $1095

 Don't miss your opportunity to attend this information-packed day of interactive learning and networking. Space is limited to allow attendees to get all their questions answered – Register online today!

 

Sponsorships

Advertising/Sponsorship Contact:
Tania Babiuk 
Email: tbabiuk@accessintel.com
Phone: 203-899-8498

Summit Location:
The Yale Club
50 Vanderbilt Ave
New York, New York, USA 10017

Dress Code: Business Casual

Questions? Please contact Marly Zimmerman at mzimmerman@accessintel.com; 301-354-1703.

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Sponsored by:



Key Areas of Coverage:

  • The new rules of advertising
  • Driving ROI with Social Media
  • Media consumption and consumer decision making
  • Online Video Trends

Bonuses for Attending:

  • An Executive Summary
  • Attendee-only access to speaker presentations

Location:

Summit Location:
The Yale Club of New York
50 Vanderbilt Ave
New York, New York, USA 10017

The Yale Club is known for its neoclassical design. The 22-story historical building continues to be the largest clubhouse in the world and is admired for its understated elegance.

The Yale Club is located in convenient mid-town Manhattan near Grand Central. Here is a list of hotels in close proximity to the summit.

Dress Code: Business Casual

Questions?

If you'd like to register by phone of have questions regarding the program, please contact Marly Zimmerman at mzimmerman@accessintel.com; 301-354-1703.

Who Should Attend:

min's Media Advertising Summit is tailored to forward-thinking media professionals including:
• Ad Directors
• Agency Executives
• CEOs
• CFOs
• Content Directors
• Corporate Brand Leaders
• Creative Directors
• Marketing Executives
• Media Buyers
• Media Planners
• Publishers
• Research Directors
• Sales Executives
• Social Media Strategists
• Web Directors


Proceeds:

Some proceeds from this summit will go to the Food Bank for New York City - whose mission is to "end hunger in New York City by organizing food, information and support for community survival and dignity"