Source Interlink Media Partners with MSN on new Motor Trend Site

By Heather Guinn
06/12/2013

Source Interlink Media has announced plans to create a new automotive website, Motor Trend on MSN. Expected to launch in early 2014, Motor Trend on MSN will combine Motor Trend’s automotive expertise with MSN’s audience reach and technical capability. Motor Trend on MSN will cater to new vehicle shoppers and automotive enthusiasts.

Motor Trend on MSN will be optimized for multiple screens and will feature a Buyer’s Guide in its overall content mix, which will also include vehicle comparison tools, editorial and broadcast quality video. Events such as Motor Trend’s Best Driver’s Car and annual Of the Year Awards, as well as the redesigned Buyer’s Guide, will be leveraged to provide contextual environments for reaching consumers considering the purchase of a new vehicle, and also Motor Trend enthusiasts who directly impact an average of seven-plus new vehicle purchase decisions every year.