Social Media Magazine Marketing Campaign
Time Out North America
Time Out New York led a social media-marketing campaign to promote its’ ‘Week of Free’ issue. On October 15th, 150,000 free copies of the issue were distributed throughout New York City, from the Financial District through 140th street including specific areas of Brooklyn during a morning and afternoon session. To tie in to New Yorkers receiving a free issue, Time Out New York offered an entire weeklong initiative to give readers free products, activities and tickets to the best that New York City has to offer.
To gain free products and activities during Time Out New York’s Week of Free, readers were encouraged to post selfies with the issue on social media with a dedicated hashtag (#BeFreeNYC).
During the week-long #BeFreeNYC campaign in mid-October, Time Out New York saw tremendous results garnered via social media. From a consumer standpoint, Time Out New York hit its’ target audience of 25-34 years of age, whom were primarily involved with social engagement factor over the course of the campaign that extended print reach with the 150,000 distribution.
Overall, the program hit 1.09M impressions on Twitter and 1.2M on Facebook.