social media boot camp


How Publishers Can Optimize, Engage and Monetize on Social


Date: November 10, 2016
Time: 10:30 am – 4:30 pm
Location: Yale Club, NYC | 50 Vanderbilt Ave, New York, NY 10017

More than one billion people follow and engage with American consumer magazine media brands on social media every day. That equals a significant opportunity to amplify content, expand reach and generate more revenue.

But social media can’t run on autopilot—and there’s no such thing as a one-size-fits all strategy. Magazine media brands that are successful on social have developed their own unique approaches that are built on top of the fundamentals every publisher should know.

That’s the purpose of min’s Social Media Boot Camp: At this deep dive into all things social, you’ll get an insider’s perspective from the pros, as well as your peers, on the latest trends, innovations, best practices and creative solutions for every major platform—Facebook, Twitter, Pinterest, Instagram and Snapchat—tailored to the needs of today’s smart publishers.





Roland_squareRoland Hamilton
XO Group

kristinboehm_headshot_croppedKristin Boehm
DKC Connect

social media boot campChris Rackliffe

social media boot campPhillip Picardi
Teen Vogue

Lauren KamenLauren Kamen
W Magazine

social media boot campCaitlin Frazier
The Atlantic

social media boot campTyler Borchers

social media boot campLainna Fader
The New Yorker


10:30 – 11:00 am
Registration and Networking

Meet and greet with current colleagues and new acquaintances. This is your chance to network with the industry’s most talented social mavens.

11:00 – 11:15 am
Play to Your Audience: Leverage Your Unique Value to Create Loyal Fans in Social

Get the current lay-of-the-land in all things social media from marketing and business expert, William Peterson of theAudience.


social media boot camp

William Petersen
VP of Marketing & Strategy

Social media has transformed content and publishing activities for everyone from global organizations down to small businesses. While this medium provides many exciting ways to engage with your audience, it also introduces almost as many challenges. In order to compete in this environment you have to evolve your approach to content and distribution to give your audience what they want—how they want it. You’ll learn:

  • How the social media landscape has changed the way people consume content
  • Why social media should be at the center of your publishing strategy
  • How to create a deep connection with your community and fans
  • Why you should think like a publisher, not like a marketer

11:15 am – 12:00 pm
Trending Now: What’s New and Hot in Social

Social media behaviors are continuously changing and so are the platforms they use. Whether it’s streaming live video on Facebook or creating “Stories” in Snapchat and now on Instagram, publishers have a lot to evaluate in order to stay on top of the latest trends and innovations. This session will walk you through what’s the newest of new in social media, and what you need to do to stay ahead of the curve. You’ll learn:

  • How to think mobile-first
  • How to launch branded live programming on Facebook and Periscope
  • What you need to know about new publishing tools and features—Facebook Instant Articles, Snapchat and Instagram Stories, and more
  • How to adapt to your audience’s changing preferences on different platforms


social media boot campCaitlin Frazier
Senior Editor
The Atlantic




social media boot campJason Lederman
Social Media Editor
Popular Science




12:00 – 12:45 pm
Know to Grow: How to Engage Users Across Networks

Do you know how and why your audience engages with different forms of content—news, pictures, videos, infographics, etc.? What are they ‘liking’ versus sharing? What actually compels them to click through to your website? This is critical info – after all, this is how you grow your audience.

Posting and sharing the right content and launching the best campaigns are the key to a powerful magazine brand strategy. This session will cover the best tactics to keep your social channels ‘sticky,’ based on the latest engagement-related research and case studies. You’ll learn:

  • Platform-specific dos and don’ts for posting content
  • How to recruit and leverage social influencers
  • How to capitalize on trending content through social listening
  • How to understand best practices for directly engaging with your followers
  • How to interpret and act on real-time relevant trends


social media boot campPhillip Picardi
Digital Editorial Director
Teen Vogue




social media boot camp

Chris Rackliffe
Director, Social Media & Brand Partnerships
Entertainment Weekly




12:45 – 1:45 pm
Networking Lunch

Learn from media experts while you lunch.


social media boot camp

Stephanie Abrams Cartin, Co-CEO and Co-Founder, Socialfly
Courtney Spritzer, Co-CEO and Co-Founder, Socialfly

Socialfly specializes in developing social media marketing strategies designed to increase brand awareness and improve lead generation through the creation of compelling original content, contests, and promotions designed to engage fans and customers. Socialfly has worked with national brands including: John Varvatos, FullBeauty, Canada Mark Diamonds, Huntington Learning Center &  Nest Fragrances.


1:45 – 2:30 pm
Analytical Answers: How to Measure for Success

One of social’s best attributes is that it allows you to measure almost everything.  But measuring is only worthwhile if you turn that data into actionable insights. Learn which platforms have excellent data tools for publishers, and which tools will can in turn provide even more specific information. And most important, our experts will share with you exactly what to do with all that intelligence once you have it. You’ll learn:

  • Learn which KPIs truly measure the success of your social strategy and campaigns
  • Discover the best free and paid tools for measuring engagement, reach and return on content
  • Learn how to use data for action, leveraging the maximum from each platform


social media boot campLainna Fader
Associate Director of Audience Development
The New Yorker




social media boot camp

Tyler Borchers
Director of Audience Development




2:30 – 3:15 pm
Seeking ROI: Where to Follow The Money

Social media offers more than one-off engagements and brand lift. Each platform can generate revenue in a number of ways for magazine brands. We’ll show you the right way to market to your audience in order to develop sponsored campaigns, promote events, increase subscriptions and, of course, refer traffic back to your own website or your partners’. You’ll learn how to:

  • Weigh and value social monetization models
  • Promote and sell your own products without turning your audience off
  • Discover the best ways to drive traffic back to your site
  • Understand what a successful sponsored strategy look like for you and your partners
  • Determine which platforms are the best vehicles for monetization


Roland_squareRoland Hamilton
VP of Sales & Associate Publisher
XO Group




social media boot campLauren Kamen
Director of Digital Sales and Operations
W magazine




social media boot campKristin Boehm
DKC Connect




3:15 – 3:30 pm
Networking Break

Chat about your social strategy with a pick-me-up coffee!

3:30 – 4:15 pm
Crowd Source: Finding Solutions to Magazine Media Brand’s Greatest Challenges

Peer-to-peer learning can be one of the best ways to solve a specific challenge. At this session, you’ll interact with other attendees to troubleshoot some of the social media challenges keeping you up at night. Come prepared with a question or two to discuss with other attendees and our speakers, including Jason Lederman of Popular Science and Kristin Boehm of DKC Connect, during a fun and informative moderated conversation.


social media boot campJason Lederman
Social Media Editor
Popular Science




social media boot campKristin Boehm
DKC Connect




4:15 – 4:30 pm
Recap and Closing Remarks


Media executives from consumer and b2b companies around the world attend min’s events to learn about the latest trends and strategies being used across the industry to gain critical knowledge to grow their brands—and their careers. min’s Social Media Boot Camp provides a unique educational and networking experience—speakers you want to hear from, industry peers you’ll want to share ideas with and strategies you can easily adapt to your business.

  • Content Strategists
  • Online Community Directors
  • Marketing Managers
  • Digital Media Managers
  • Marketing Directors
  • Brand Managers
  • Audience Development Specialists
  • Editorial Directors
  • Editors
  • Social Media Directors
  • Social Media Editors
  • Audience Engagement Editors




Regular Rate min Subscriber Individual Group *Vendor Boot Camp +
Awards Breakfast
$400 $650 $600 $1,995 $830

Any inquiries or questions should please be directed to Zoe Silverman at or 301-354-1662.

min does not offer refunds as all sales are final. If you are unable to attend, you are able to get full credit toward a future event or replace a current attendee with a colleague.

We look forward to seeing you on Thursday, November 10 from 10:30 am – 4:00 pm at the Yale Club in NYC.

*min’s Social Media Boot Camp is designed for media professionals. If you are a vendor company looking to attend Boot Camp, the cost is $1,995. If you are interested in sponsoring Boot Camp, contact Tania Babiuk at




Earlier in the morning on Thursday, November 10 at the Yale Club in NYC, min will host a breakfast honoring the winners of min’s annual Editorial & Design Awards. This is a wonderful opportunity to acknowledge, network and eat breakfast with some of the most esteemed individuals in magazine media.

If that’s not reason enough to join the celebration, note that we’ve crafted a special rate for you to attend both the Social Media Boot Camp and the Awards Breakfast for a discounted price.

For questions on this package, please contact Zoe Silverman at or call at 301-354-1662.



The Yale Club (NYC), where both the Social Media Boot Camp and the Awards Breakfast will take place, is located just a few blocks from New York’s Grand Central Station at 50 Vanderbilt Ave.

Here are a few nearby options for accommodation:

  1. The Roosevelt Hotel | 45 E 45th St
  2. Hilton Manhattan East | 304 E 42nd St
  3. Club Quarters Hotel, Grand Central | 128 E 45th St
  4. Hotel Boutique at Grand Central | 447 Lexington Ave
  5. Dylan Hotel | 52 E 41st St




Contact Senior Account Executive, Tania Babiuk at or 203-899-8498 for sponsorship details.