How Publishers Can Optimize, Engage and Monetize on Social
Date: November 10, 2016
Time: 10:30 am – 4:30 pm
Location: Yale Club, NYC | 50 Vanderbilt Ave, New York, NY 10017
More than one billion people follow and engage with American consumer magazine media brands on social media every day. That equals a significant opportunity to amplify content, expand reach and generate more revenue.
But social media can’t run on autopilot—and there’s no such thing as a one-size-fits all strategy. Magazine media brands that are successful on social have developed their own unique approaches that are built on top of the fundamentals every publisher should know.
That’s the purpose of min’s Social Media Boot Camp: At this deep dive into all things social, you’ll get an insider’s perspective from the pros, as well as your peers, on the latest trends, innovations, best practices and creative solutions for every major platform—Facebook, Twitter, Pinterest, Instagram and Snapchat—tailored to the needs of today’s smart publishers.
The New Yorker
10:30 – 11:00 am
Registration and Networking
Meet and greet with current colleagues and new acquaintances. This is your chance to network with the industry’s most talented social mavens.
11:00 – 11:15 am
Play to Your Audience: Leverage Your Unique Value to Create Loyal Fans in Social
Get the current lay-of-the-land in all things social media from marketing and business expert, William Peterson of theAudience.
VP of Marketing & Strategy
Social media has transformed content and publishing activities for everyone from global organizations down to small businesses. While this medium provides many exciting ways to engage with your audience, it also introduces almost as many challenges. In order to compete in this environment you have to evolve your approach to content and distribution to give your audience what they want—how they want it. You’ll learn:
- How the social media landscape has changed the way people consume content
- Why social media should be at the center of your publishing strategy
- How to create a deep connection with your community and fans
- Why you should think like a publisher, not like a marketer
11:15 am – 12:00 pm
Trending Now: What’s New and Hot in Social
Social media behaviors are continuously changing and so are the platforms they use. Whether it’s streaming live video on Facebook or creating “Stories” in Snapchat and now on Instagram, publishers have a lot to evaluate in order to stay on top of the latest trends and innovations. This session will walk you through what’s the newest of new in social media, and what you need to do to stay ahead of the curve. You’ll learn:
- How to think mobile-first
- How to launch branded live programming on Facebook and Periscope
- What you need to know about new publishing tools and features—Facebook Instant Articles, Snapchat and Instagram Stories, and more
- How to adapt to your audience’s changing preferences on different platforms
12:00 – 12:45 pm
Know to Grow: How to Engage Users Across Networks
Do you know how and why your audience engages with different forms of content—news, pictures, videos, infographics, etc.? What are they ‘liking’ versus sharing? What actually compels them to click through to your website? This is critical info – after all, this is how you grow your audience.
Posting and sharing the right content and launching the best campaigns are the key to a powerful magazine brand strategy. This session will cover the best tactics to keep your social channels ‘sticky,’ based on the latest engagement-related research and case studies. You’ll learn:
- Platform-specific dos and don’ts for posting content
- How to recruit and leverage social influencers
- How to capitalize on trending content through social listening
- How to understand best practices for directly engaging with your followers
- How to interpret and act on real-time relevant trends
Director, Social Media & Brand Partnerships
12:45 – 1:45 pm
Learn from media experts while you lunch.
Stephanie Abrams Cartin, Co-CEO and Co-Founder, Socialfly
Courtney Spritzer, Co-CEO and Co-Founder, Socialfly
Socialfly specializes in developing social media marketing strategies designed to increase brand awareness and improve lead generation through the creation of compelling original content, contests, and promotions designed to engage fans and customers. Socialfly has worked with national brands including: John Varvatos, FullBeauty, Canada Mark Diamonds, Huntington Learning Center & Nest Fragrances.
1:45 – 2:30 pm
Analytical Answers: How to Measure for Success
One of social’s best attributes is that it allows you to measure almost everything. But measuring is only worthwhile if you turn that data into actionable insights. Learn which platforms have excellent data tools for publishers, and which tools will can in turn provide even more specific information. And most important, our experts will share with you exactly what to do with all that intelligence once you have it. You’ll learn:
- Learn which KPIs truly measure the success of your social strategy and campaigns
- Discover the best free and paid tools for measuring engagement, reach and return on content
- Learn how to use data for action, leveraging the maximum from each platform
Director of Audience Development
VICE News & VICE on HBO
2:30 – 3:15 pm
Seeking ROI: Where to Follow The Money
Social media offers more than one-off engagements and brand lift. Each platform can generate revenue in a number of ways for magazine brands. We’ll show you the right way to market to your audience in order to develop sponsored campaigns, promote events, increase subscriptions and, of course, refer traffic back to your own website or your partners’. You’ll learn how to:
- Weigh and value social monetization models
- Promote and sell your own products without turning your audience off
- Discover the best ways to drive traffic back to your site
- Understand what a successful sponsored strategy look like for you and your partners
- Determine which platforms are the best vehicles for monetization
3:15 – 3:30 pm
Chat about your social strategy with a pick-me-up coffee!
3:30 – 4:15 pm
Crowd Source: Finding Solutions to Magazine Media Brand’s Greatest Challenges
Peer-to-peer learning can be one of the best ways to solve a specific challenge. At this session, you’ll interact with other attendees to troubleshoot some of the social media challenges keeping you up at night. Come prepared with a question or two to discuss with other attendees and our speakers, including Jason Lederman of Popular Science and Kristin Boehm of DKC Connect, during a fun and informative moderated conversation.
4:15 – 4:30 pm
Recap and Closing Remarks
WHO SHOULD ATTEND
Media executives from consumer and b2b companies around the world attend min’s events to learn about the latest trends and strategies being used across the industry to gain critical knowledge to grow their brands—and their careers. min’s Social Media Boot Camp provides a unique educational and networking experience—speakers you want to hear from, industry peers you’ll want to share ideas with and strategies you can easily adapt to your business.
- Content Strategists
- Online Community Directors
- Marketing Managers
- Digital Media Managers
- Marketing Directors
- Brand Managers
- Audience Development Specialists
- Editorial Directors
- Social Media Directors
- Social Media Editors
- Audience Engagement Editors
|Regular Rate||min Subscriber||Individual||Group||*Vendor||Boot Camp +
Any inquiries or questions should please be directed to Zoe Silverman at firstname.lastname@example.org or 301-354-1662.
min does not offer refunds as all sales are final. If you are unable to attend, you are able to get full credit toward a future event or replace a current attendee with a colleague.
We look forward to seeing you on Thursday, November 10 from 10:30 am – 4:00 pm at the Yale Club in NYC.
*min’s Social Media Boot Camp is designed for media professionals. If you are a vendor company looking to attend Boot Camp, the cost is $1,995. If you are interested in sponsoring Boot Camp, contact Tania Babiuk at email@example.com.
min’s EDITORIAL & DESIGN AWARDS BREAKFAST
Earlier in the morning on Thursday, November 10 at the Yale Club in NYC, min will host a breakfast honoring the winners of min’s annual Editorial & Design Awards. This is a wonderful opportunity to acknowledge, network and eat breakfast with some of the most esteemed individuals in magazine media.
If that’s not reason enough to join the celebration, note that we’ve crafted a special rate for you to attend both the Social Media Boot Camp and the Awards Breakfast for a discounted price.
For questions on this package, please contact Zoe Silverman at firstname.lastname@example.org or call at 301-354-1662.
HOTEL & TRAVEL
The Yale Club (NYC), where both the Social Media Boot Camp and the Awards Breakfast will take place, is located just a few blocks from New York’s Grand Central Station at 50 Vanderbilt Ave.
Here are a few nearby options for accommodation:
- The Roosevelt Hotel | 45 E 45th St
- Hilton Manhattan East | 304 E 42nd St
- Club Quarters Hotel, Grand Central | 128 E 45th St
- Hotel Boutique at Grand Central | 447 Lexington Ave
- Dylan Hotel | 52 E 41st St
Contact Senior Account Executive, Tania Babiuk at email@example.com or 203-899-8498 for sponsorship details.