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• What we'll cover
• Who is this course for? 
• Your take-aways
• About trainer Daniel Ambrose
• Questions?

Is selling internet advertising different than selling print advertising or the same?  Yes -- it is different AND the same.  In this fast-paced class you’ll learn the differences and the similarities so you can build on what you already know, and adapt to the new and ever-changing world of Internet advertising. 

Starting with the fundamental and most up to date economics of the Internet, and building the product knowledge so you can go toe-to-toe with any Internet advertising executive, you’ll come away from this class ready to make a state of the art proposal to a major Internet advertiser.  And you’ll easily see how to bring your existing skills in print sales to bear and the new skills learned from this class on selling successfully in the fast growing Internet advertising market.

Accelerate your revenue with the highly acclaimed Internet Sales Workshop, a fast-paced class that gives you all you need to know to sell more Internet advertising and grow your media business faster. Pick your tailored workshop – B2B Media Professionals on July 31st or Consumer Media on August 1.

What we'll cover:

• An introduction to Internet media economics: how do you make money and how much can you make?
• Product knowledge and terminology.
• Important Internet advertising infrastructure.
• Not just banners and buttons, but webinars, integrated sponsorships, newsletters, videos, white papers and other rich media, and more.
• Internet audience research and how it is used.
• What Internet advertising agencies want to know.
• Tactics and strategies for selling Internet advertising.
• Advertising programs that are working for your peers.
• How to configure your proposal.
• How to discuss click-through rates and handle click-through rate objections.
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.
• Your questions.

Who is this course for?

Print and new media management, sales management and sales people who need to increase their knowledge of digital media sales and accelerate their online media revenues.  Every minute of the all day seminar will be packed with need-to-know information.

Your take-aways: 

A complete course notebook, a Certificate authenticating your participation in the workshop, and all your questions answered.

About trainer Daniel Ambrose

About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

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Questions?

If you'd like to register by phone or have questions regarding the program, please contact Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.  The min office is located at 110 William Street, 11th floor in NYC.