http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 13:53:31 EST Price matters with consumers when it comes to apps, even though many are already priced to move. According to app analytics company Distimo’s recent survey of price points affecting sales in iOS and Android stores, the average revenue for a top 100 grossing iPhone app was increased 41% on the first day... http://www.minonline.com/the_money_shot/19825.html Sun, 29 Jan 2012 9:00:13 EST As we report in min this week, retailers and marketers are catching on to the fact that tablet’s are among the best devices we have seen yet for e-shopping. Adobe adds even more metrics to the argument with their year-end report on conversion and order rates from tablet-based shopping. The Adobe... http://www.minonline.com/the_money_shot/19785.html Sat, 21 Jan 2012 12:41:06 EST Now that the app-happy holiday season has ended, it is a good time to take stock at the Apple App Store and see what media brands are selling well. Reportedly, Christmas Day is App Day in tablet world. With the gifting of new devices, more apps are downloaded on this day each year than any other. And unlike... http://www.minonline.com/the_money_shot/19714.html Mon, 9 Jan 2012 17:45:18 EST Among the apps that have been nicer than naughty this year, a number of magazine publishers appeared on Apple’s annual Rewind list of favorite apps. Now that the number of mobile apps across the major operating systems has surpassed 1 million, according to one researcher, it is harder than ever for... http://www.minonline.com/the_money_shot/19573.html Tue, 13 Dec 2011 16:00:51 EST The recent addition of a dedicated Newsstand area and supporting technologies on the iOS 5 operating system have had a dramatic effect on revenue for magazines. According to McPheters & Company and its tracking of magazine apps in iMonitor, publisher adoption of Apple’s new distribution and... http://www.minonline.com/the_money_shot/19320.html Thu, 3 Nov 2011 20:01:01 EDT For some brands and agencies, video advertising is the branding opportunity online that banners always promised to be. Even as the display market continues to expand, video is the real driver of digital marketing spend. A new survey of agencies, marketers and online decision makers shows that that in the... http://www.minonline.com/the_money_shot/19268.html Wed, 26 Oct 2011 12:14:05 EDT Long rumored, then promised, Apple finally made good on erecting a separate section on its iOS devices for consumers to discover, buy save and manage subscription content from the Apple App Store. The iOS version 5 update for iPhone and iPad was made available yesterday (Oct. 12) and with it a new icon... http://www.minonline.com/the_money_shot/19146.html Wed, 12 Oct 2011 16:55:28 EDT As magazine publishers ramp up their integrated marketing efforts, legendary brands are finding new ways to put an editorial imprimatur on products of all kinds. One sensible marriage of publishing brand and client involves a major holiday push by Martha Stewart Living Omnimedia on behalf of specialty food... http://www.minonline.com/the_money_shot/19126.html Mon, 10 Oct 2011 5:58:51 EDT It is not really a video magazine and it isn’t quite a game or just another web site. The digital version of PC Gamer magazine being launched this week into the game distribution network Steam is a wholly different animal. Steam is the popular games hub and  storefront from Valve, makers of the... http://www.minonline.com/the_money_shot/19052.html Wed, 28 Sep 2011 19:00:01 EDT Interweave has been designing highly interactive multimedia apps online for its audience of crafters in recent years. These eMagazines such as Collage in Color and Colorways usually include embedded video and audio. In short, the company was making paid apps before paid apps were cool, but most of its... http://www.minonline.com/the_money_shot/19007.html Tue, 20 Sep 2011 18:49:39 EDT