http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 15:31:44 EST Better Homes and Gardens While other brands target “demographic clusters” and “life stages,” Better Homes and Gardens stands out as that lifelong friend to 40 million readers who have been with the magazine throughout their lives and across generations. BH&G never takes that... http://www.minonline.com/most_engaged_brands/14080.html Thu, 22 Apr 2010 23:22:22 EDT The Economist Every magazine would like to be considered a trusted adviser to its readers, but The Economist truly deserves the title. Its uniquely affluent audience of 700,000 readers in North America alone is loyal because it expects The Economist to help them make sense of the confusing economic... http://www.minonline.com/most_engaged_brands/14088.html Thu, 22 Apr 2010 23:34:42 EDT Entertainment Weekly – min’s Match Made in Heaven If one magazine brand stood out last year as being wherever its readers went and had at hand the insight and resources to make their customers’ experiences richer, it was Entertainment Weekly. EW doesn’t just watch movies, TV and... http://www.minonline.com/most_engaged_brands/14089.html Thu, 22 Apr 2010 23:36:51 EDT Every Day with Rachael Ray When it comes to engagement, it always helps when the personality driving your brand is exactly the kind of person you invite over for a chat over tea. Every Day with Rachael Ray has been a pop culture meteor, and in 2009 it continued its blazing trail across the sky. The magazine... http://www.minonline.com/most_engaged_brands/14090.html Thu, 22 Apr 2010 23:38:29 EDT Farm Progress Farm Progress was doing “local” before local was cool. The 169-year-old brand has become a staple in the agriculture business by literally working the fields. Its team of editors and writers live and work in the locales they cover. The secret of Farm Progress’s epochal success... http://www.minonline.com/most_engaged_brands/14091.html Thu, 22 Apr 2010 23:39:42 EDT IEEE Spectrum With a major site redesign this year, one of the most trusted names in electronic engineering became indispensable to its readers. Conversation is key to the brand, as IEEE Spectrum recognizes that its audience of experts is the best source of thoughtful commentary. Every aspect of the site now... http://www.minonline.com/most_engaged_brands/14092.html Thu, 22 Apr 2010 23:40:40 EDT InStyle While other brands cooled their heels during the Great Recession, InStyle kept faith with readers and remained fully engaged and connected even as the economy collapsed around us. The brand extensions just kept... http://www.minonline.com/most_engaged_brands/14093.html Thu, 22 Apr 2010 23:42:24 EDT Internet Evolution Internet Evolution has become one of the grandest experiments in business publishing in recent years. Originally a think tank of sorts where some of the leading lights of tech and Web thinking could take place in an open format of exchange with readers, it has blossomed into something... http://www.minonline.com/most_engaged_brands/14094.html Thu, 22 Apr 2010 23:43:37 EDT Martha Stewart Weddings If you are engaged to be married, then it is quite likely you are really engaged with Martha Stewart Weddings. With 55% of brides seeking out the magazine and more than a third going to the site, MSLO has grown an essential resource for the betrothed. In 2009, when the bridal... http://www.minonline.com/most_engaged_brands/14095.html Thu, 22 Apr 2010 23:44:59 EDT Moose River Media – LawnSite/PlowSite Can an online community become a robust business information hub? Moose River Media’s exemplary LawnSite and PlowSite destinations have evolved from simple message boards into unique repositories for their audiences of professional landscapers and snow... http://www.minonline.com/most_engaged_brands/14096.html Thu, 22 Apr 2010 23:46:06 EDT