http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 10:51:45 EST This isn’t a typo. I am not referring to the 99% movement that began to sweep the country last year. But, an important data point was released by GFK/MRI late last year that is worth noting: the 89%! What am I talking about? Back in November, GFK/MRI released its first wave of data that measured both... http://www.minonline.com/minsiders/Judy-Franks/19893.html Tue, 7 Feb 2012 19:46:42 EST As we turned the corner into the new year and I reflected on lessons learned in 2011, there was one insight I believe is of genuine importance to fellow magazine publishers: Have the right support system in place to enable an unfettered move to digital. As you may have read, The Atlantic had an unprecedented... http://www.minonline.com/minsiders/Jay-Lauf/19881.html Mon, 6 Feb 2012 14:21:50 EST A lot happened while you were out. Fueled by PR teams and deadline pressures, the annual crop of crystal ball ‘predictions for’ articles fills a strange societal need to be fundamentally wrong about the future, in writing. It doesn’t matter how wrong these articles ever are, no one keeps... http://www.minonline.com/minsiders/Dave-Hendricks/19612.html Tue, 20 Dec 2011 6:05:43 EST It’s been a very busy month already for the press covering social. The big three – Facebook, Google+ and Twitter - all made major announcements (some unplanned) around changes in their organizations and products. The following is a recap of the highlights combined with my advice about whether you... http://www.minonline.com/minsiders/Karen-Macumber/19565.html Mon, 12 Dec 2011 6:08:39 EST Back in the spring of 2009, I wrote a column on why paid digital content had a bright future. At the time, the general sentiment in media circles was that free or freemium, ad-supported models were the most sensible. I suggested that media brands that offered unique, differentiated experiences online coupled... http://www.minonline.com/minsiders/Daniel-Lagani/18963.html Sun, 18 Sep 2011 7:59:46 EDT As President Obama’s “Jobs Bill” is debated across the nation, it seems appropriate to pause and think about what is going on with regard to jobs in the media industry. What jobs, you may say. And I’m guessing that many of you have long been advising your kids, god children, or anyone... http://www.minonline.com/minsiders/Marta-Wohrle/18940.html Thu, 15 Sep 2011 7:52:40 EDT Ever feel like you have seen this movie before? Heady growth rates, market consolidation at huge multiples that will never truly get financially justified, frenzied media coverage on the one hand, and on the other reluctant enthusiasm and healthy doses of skepticism. This could be the year 2000 and we could... http://www.minonline.com/minsiders/Matthew-Yorke/18865.html Sun, 28 Aug 2011 9:29:19 EDT For many publishers, revenue from mobile advertising and subscriptions has not started to flow in just yet. But the stats show that the wave is starting to form, and we should prepare ourselves. Though adult users spend 8.1% of their time consuming content on their mobile devices, its ad spending share is a... http://www.minonline.com/minsiders/Jay-Lauf/18794.html Wed, 17 Aug 2011 7:21:27 EDT Each quarter when I enter the classrooms at Northwestern University to teach another installment of IMC 304: “Media and Message Delivery” I am completely inspired by the potential that sits before me in the classroom. These very capable students will soon leave the hallowed halls of the... http://www.minonline.com/minsiders/Judy-Franks/18576.html Sun, 10 Jul 2011 8:10:44 EDT In the digital world where space is virtually limitless and the number of users is effectively fixed, most of us original content producers are trying to figure out our position on the Web. Adding to the challenge is that certain filters are becoming more popular. All of which are leading many of us to ask... http://www.minonline.com/minsiders/Jay-Lauf/18547.html Thu, 7 Jul 2011 5:44:17 EDT