http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 15:45:36 EST As President Obama’s “Jobs Bill” is debated across the nation, it seems appropriate to pause and think about what is going on with regard to jobs in the media industry. What jobs, you may say. And I’m guessing that many of you have long been advising your kids, god children, or anyone... http://www.minonline.com/minsiders/Marta-Wohrle/18940.html Thu, 15 Sep 2011 7:52:40 EDT When I worked in magazines, we talked about such passion points as cars, fashion, cooking. What magazines do very well is address those passion points. When I started my beauty Web site, I assumed it would be similar. But, in fact, it turned out to be something a little different and even more powerful... http://www.minonline.com/minsiders/Marta-Wohrle/16571.html Sat, 26 Feb 2011 9:00:40 EST A friend of mine is designing a course in blogging for the New York Institute of Career Development and asked me if I would be a “blogging hero” for the students when the course, called "The Complete Course in Professional Blogging," launches next year. I’m not sure what a... http://www.minonline.com/minsiders/Marta-Wohrle/16130.html Tue, 21 Dec 2010 6:29:19 EST My direct experience with venture capital firms is that they don’t much like content. I’ve never done an empirical study on how many digital companies have been invested in, but they must be outweighed by tech start-ups 10-1. Speaking of start-ups, they haven’t had much love from VCs either... http://www.minonline.com/minsiders/Marta-Wohrle/15406.html Wed, 6 Oct 2010 7:25:13 EDT The New York Times made a decision recently. It was about the same time as I made one of my own. Funny though, how drastically we diverged from that point on. The NYT decision was to ban the word “tweet” on the grounds that it isn’t proper English, even if (in the words of Phil Corbett, the... http://www.minonline.com/minsiders/Marta-Wohrle/14583.html Fri, 18 Jun 2010 6:37:57 EDT Over lunch the other day, I responded to questions from a friend about what I was up to these days by giving a rough outline of the iPhone app I am about to launch. The idea is that it will be an on-the-go companion to my beauty Web site, Truth In Aging. The user could be standing in Sephora (for example)... http://www.minonline.com/minsiders/Marta-Wohrle/14143.html Tue, 27 Apr 2010 6:51:33 EDT Should you conduct a Google search for 'Media Industry Newsletter,' you will find that having barely typed “media industry” Google will helpfully try to complete your search terms with its Google Suggestions feature. Media Industry Newsletter (min) is the eighth suggestion, just below... http://www.minonline.com/minsiders/Marta-Wohrle/13467.html Thu, 11 Feb 2010 7:11:11 EST When I launched Truth In Aging the idea was to meet what I felt was a growing need for objective, well-researched consumer reporting. My website covers beauty products and, in particular, antiaging cosmetics. These products are complex (these days, you need a degree in chemistry to understand the ingredients... http://www.minonline.com/minsiders/Marta-Wohrle/13179.html Mon, 11 Jan 2010 12:01:25 EST The other day, I was at the paidContent EconAffinity conference fighting the urge to fiddle with my BlackBerry when an entertaining spat broke out among the panelists. The session was called “Online Advertising: Is Turning to Behavioral Targeting and Bigger Ads the Answer?” and was ably moderated... http://www.minonline.com/minsiders/Marta-Wohrle/11488.html Thu, 2 Jul 2009 9:39:19 EDT You know how it gets. Once you are conscious of being thirsty, it’s hard to get your thoughts away from a cool drink (or even a stiff one). If you are hungry, images of hamburgers can become all-consuming. In a recession, the mind turns to revenue, and the scarcer it is, the more fanciful one’s... http://www.minonline.com/minsiders/Marta-Wohrle/11192.html Wed, 3 Jun 2009 17:49:14 EDT