http://www.minonline.com MinOnline en-us 2013 Sat, 18 May 2013 14:40:28 EDT The online search habit that helped build the web economy and content distribution is now migrating onto devices. According to new research from Nielsen (on behalf of xAds and Telemetrics), 46% of people with mobile devices are using them as their primary research tool in finding goods and services, while... http://www.minonline.com/min/22373.html Mon, 13 May 2013 11:11:35 EDT (1) "Women's HeaLth" Is +42% And Is Maintaining Its Fast Start. Publisher (since September 2011) Laura Frerer-Schmidt tells min that Rodale's eight-year-old Men's Health spinoff "is experiencing the best year in our history" with this June's 79.40 ad pages, versus 55.97 in June 2012... http://www.minonline.com/min/22374.html Mon, 13 May 2013 11:11:35 EDT Yes, the free-agent National Basketball Association center revealing that he was gay to SI (May 6) was compelling human interest to produce a record 3.713 million unique visitors (April 29) on SI.com, but in terms of controversy, this was a zero. That is why Collins' former boss, Washington Wizards owner Ted... http://www.minonline.com/min/22377.html Mon, 13 May 2013 11:11:35 EDT As Pinterest increasingly becomes a traffic and engagement driver for magazines, it is also emerging as a distinct social channel with its own characteristics. A new study from ad agency Digitas and social analytics firm Curalate show that unlike Facebook and Twitter, 70% of engagement with brands is driven... http://www.minonline.com/min/22378.html Mon, 13 May 2013 11:11:36 EDT The Economist did not grow its global circulation to 1.5 million across platforms, even in this down market, by sticking to a buttoned-down playbook. Its latest promotion features an MTV celebrity and two comedians who prank a college classroom to create a new campaign aimed at attracting the young adult... http://www.minonline.com/min/22379.html Mon, 13 May 2013 11:11:36 EDT I am among the over 1 million people who have subscribed to the Motor Trend channel on YouTube. The legendary car magazine brand passed the 1 million subscriber mark on YouTube for a channel it launched last year as part of the Google network's seed program of 100 marquee channels. This represents 600%... http://www.minonline.com/min/22380.html Mon, 13 May 2013 11:11:36 EDT MIN’S WEEKLY BOXSCORES (week of May 13, 2013) Issue Date 2013 Ad Pages Issue Date 2012 Ad Pages % of Diff. YTD 2013 YTD 2012 % of Diff. AMERICAN PROFILE 5/12 9.37 5/13 8.42 11.28 176.81 186.10 y -4.99 BLOOMBERG BUSINESSWEEK 5/13 27.00 5/14 32.39 -16.64 404.65 560.18 -27.76 CONGRESSIONAL QUARTERLY 5/13... http://www.minonline.com/min/22381.html Mon, 13 May 2013 11:11:36 EDT In an interesting and promising take on narrowcasting the Flipboard model of news aggregation, Here Media has partnered with the online news personalization engine Trapit to create an aggregation app aimed at the LGBT community. Advocate Discovery is an iPad app that looks and feels like some of the familiar... http://www.minonline.com/min/22382.html Mon, 13 May 2013 11:11:36 EDT Rome wasn't built in a day. And neither, apparently, is the construction of an advertising business in the building publication industry. Building magazine ad performance varied widely during the first quarter, according to new data from Patterson Advertising Reports. More than half the magazines tracked by... http://www.minonline.com/min/22386.html Mon, 13 May 2013 11:11:36 EDT Other than Scribner being the publisher of both books, the 1990-2007 AH editor-in-chief's recently released I Invented the Modern Age: The Rise of Henry Ford seems quite the opposite of May 2010's Merciless Peril on World War II 's battle of the Atlantic. Snow disagrees. "Both subjects are... http://www.minonline.com/min/22387.html Mon, 13 May 2013 11:11:36 EDT