http://www.minonline.com MinOnline en-us 2008 Fri, 5 Sep 2008 18:35:15 EDT It is noteworthy because she and More editor-in-chief (since January 2008) Lesley Jane Seymour did not meet until two years ago after each had lost her job: Listfield/Fitness and Seymour/Marie Claire. Turned out that they were both "unemployed" and both active writers, with Listfield completing... http://www.minonline.com/mb_topstory2.htm/8388.html Mon, 11 Aug 2008 0:00:00 EDT By Steve Blacker The cover is the most important and only promotional tool a magazine has to sell itself at the newsstand. Yet, how many covers look alike? Or seem like last week's or last month's issue? To garner attention at any newsstand, covers need to stand out. Yet, too few editors and art directors do... http://www.minonline.com/mb_topstory2.htm/8330.html Mon, 4 Aug 2008 0:00:00 EDT The surprising news last Wednesday (June 18) came from reported "irreconcilable differences" between Ganzi and the 13-member Hearst Family Trust, which was established after the 1951 death of William Randolph Hearst and makes the privately held HC's key corporate decisions. The only peer of Black's... http://www.minonline.com/mb_topstory2.htm/7572.html Mon, 23 Jun 2008 0:00:00 EDT Last fall, when Wellington ended his lengthy Parenting/Babytalk career (group publisher since December 2005) to be the first U.S. Reader's Digest publisher in the since-March 2007 Mary Berner regime, we noted (October 1, 2007) his being an outsider was rare in a two-decade Berner business culture that the... http://www.minonline.com/mb_topstory2.htm/7335.html Mon, 2 Jun 2008 0:00:00 EDT As managing partner and director of print for mediaedge:cia, George Janson is a keen magazine champion. In his role at MEC, he oversees magazine planning, buying for an eclectic clientele that includes Macy's, Xerox, EJ Gallo, Chanel, Chevron, and Citibank. He has also lent his expertise to accounts that run... http://www.minonline.com/mb_topstory2.htm/7013.html Mon, 5 May 2008 0:00:00 EDT There are cigar aficionados and wine spectators, both courtesy of Marvin Shanken, but the beer crowd was--with the image of college keg parties and "Joe Six Packs"-- considered bourgeois. Enter the 20-something Austin Wilson, who had his share of brews while an undergrad at the University of... http://www.minonline.com/mb_topstory2.htm/6928.html Mon, 28 Apr 2008 0:00:00 EDT She had a distinguished magazine career as the New York-based publisher of Connoisseur (1991-1992), House Beautiful (1992-April 1995), and, after relocating to Los Angeles, the Ticketmaster monthly Live! (April 1995-December 1998). Latter's closure (which followed Barry Diller's Ticketmaster purchase) led... http://www.minonline.com/mb_topstory2.htm/6854.html Mon, 21 Apr 2008 0:00:00 EDT Some would like rate base guarantees to vanish. I think they need to stay...and this piece shares why. What wound me up on this topic was a recent speech by Jack Kliger at the Direct Marketing Association's Circulation Day in New York. (You can read his entire remarks on MAGAZINE.ORG.) Jack, of course, is... http://www.minonline.com/mb_topstory2.htm/6648.html Mon, 7 Apr 2008 0:00:00 EDT Ed Papazian New MPA Initiative Could Be A Major Plus For Magazines The recent announcement from the Magazine Publishers of America (MPA) to develop audience-counting metrics that are responsive to advertiser-agency concerns is a very positive step. We've talked to numerous advertiser and agency colleagues... http://www.minonline.com/mb_topstory2.htm/6497.html Mon, 24 Mar 2008 0:00:00 EDT Lest we forget amidst the recent mixed news about Yahoo! (courtesy, mostly, of Microsoft), it remains one of the most powerful eyeball vacuums on the Web. Our own boxscores demonstrate how powerfully a single headline link on the portal's main pages and sub-hubs can spike a media partner into new traffic... http://www.minonline.com/mb_topstory2.htm/6276.html Mon, 3 Mar 2008 0:00:00 EST