http://www.minonline.com MinOnline en-us 2010 Sat, 20 Mar 2010 4:15:03 EDT Oddly enough, one of the most revered magazines covering live and cutting edge-music was until recently almost too hip for the Web. Relix started 35 years ago as a stapled newsletter for Grateful Dead fanatics. It grew into a beloved monthly that made its reputation on maintaining person-to-person contact... http://www.minonline.com/mb_topstory2.htm/13554.html Sun, 21 Feb 2010 17:31:36 EST As 2009 winds down, the magazine companies appear to be gearing up to fight intense and continued headwinds over the next few years. A new Magna forecast out this month says that between 2000 and 2015 the worldwide ad spending in magazines will have fallen from $40 billion to $35 billion. One initiative... http://www.minonline.com/mb_topstory2.htm/12969.html Fri, 11 Dec 2009 16:36:38 EST In early November, when Golf Digest editor-in-chief (since December 1984) Jerry Tarde showed min the January cover drawing of golf superstar Woods and golf aficionado Barack Obama on the putting green (they have never played together), his point was that... http://www.minonline.com/mb_topstory2.htm/12901.html Fri, 4 Dec 2009 17:33:15 EST At the Web 2.0 conference in late October, Morgan Stanley managing director Mary Meeker made a forthright and important claim that really has been brewing all year. The mobile Internet is going to be “the next major computing cycle” on par with the PC platform that ramped up in the 1980s and the... http://www.minonline.com/mb_topstory2.htm/12553.html Fri, 30 Oct 2009 17:04:58 EDT Often criticized and dismissed, the digital magazine is moving back into the spotlight, perhaps as a part of everyone’s rush to revenue. These magazine-like digital products have been adopted as part of the paid digital content models at U.S. News & World Report in its new weekly pub and at PC... http://www.minonline.com/mb_topstory2.htm/12289.html Fri, 2 Oct 2009 17:20:28 EDT Fragmentation Be Damned: Magazines Get Into the Digital Mainstream We have been told for months that digital is the one bright spot--with few exceptions--in an overall dark year for consumer magazines. Our quarterly tracking of year-over-year Web site traffic bears this out. In comparing page views and... http://www.minonline.com/mb_topstory2.htm/12021.html Sun, 30 Aug 2009 17:30:22 EDT By Steve Smith What content will people pay for online? Maybe the secret involves an offline connection. "Almost every product we have is sold usually with an offline component," says Rodale executive vp/customer marketing Gregg Michaelson. For example, Men's Health editor-in-chief David... http://www.minonline.com/mb_topstory2.htm/10935.html Mon, 11 May 2009 0:00:00 EDT Nothing new in the overall poor advertising first quarter, which for most, concludes today (March 30), but People has emerged from the cold a little bit with a +9.57% ad-page differential in the March 23 issue, followed by today's +26.60%. When this economy-induced slump ends, the weeklies will rebound... http://www.minonline.com/mb_topstory2.htm/10476.html Mon, 30 Mar 2009 0:00:00 EDT We believe, as 1987-1999 Magazine Publishers of America president Don Kummerfeld told us during the 1990-1992 "media recession," that "everything is cyclical," but never have there been advertising performances so weak that just 13 out of the 160 monthlies are up through the first... http://www.minonline.com/mb_topstory2.htm/9993.html Mon, 16 Feb 2009 0:00:00 EST In an earlier era, publishers might have asked, Brother can you spare a page?, because the poor differentials look 1930s-ish. A little solace, though, comes from increased integrated-marketing programs, which means that publishers are less dependent on pages in 2008 than they were in 1933, though we note... http://www.minonline.com/mb_topstory2.htm/8902.html Fri, 17 Oct 2008 17:30:15 EDT